tag:blogger.com,1999:blog-21640965793269151792024-03-13T02:05:45.088+00:00shuisun.designshuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comBlogger73125tag:blogger.com,1999:blog-2164096579326915179.post-50441494016294733622013-05-16T23:18:00.001+01:002013-05-16T23:18:26.516+01:00D - EVOLUTION<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">In
third year we had the opportunity to participate in different design
competitions that helped us to step out of our comfort zone and develop new
skills. For the RSA competition I
designed fabrics for the interiors of a community space that was going to bring
different generations together to learn from each other and spend more time
together. Colour was the main focus of
my research. I went to the town centre
to ask people about what they would like to have in a community space like this
if it would exist and what colours would they prefer to see in the interiors. I have read different books about colour
theories and how different shades affect different age groups and people in
general. Colour remained a very
important part of my projects since it helps me to describe different moods and
provoke different emotions. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">For
the SDC competition we were asked to choose a trend forecast as an inspiration.
My choice was called ‘21<sup>st</sup>
century avant-garde – a new rebellious renaissance, super hybrid art movements
communicate a diverse message…with a punch of colour’. I used my own photographs of the urban
environment to create an interesting colour palette. I also looked at different art movements and
combined them into an eclectic design. The
message I was trying to communicate was based on my belief that we have to stop
being selfish and ruining our environment. Symbols and colour helped me to generate a
special mood and tell a story. I started
to use Photoshop to combine drawings from my sketchbook and find the perfect
compositions for my final designs. Photoshop became my main design tool for the
<st1:place w:st="on">Bradford</st1:place> competition since I really enjoyed
the possibilities of trying out different things quickly and playing with
colour. I became confident about
designing on a computer and even though I respect traditional techniques much
more it is a great way to do quick experiments.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">For
my dissertation I carried out research on the harmful nature of the fashion
industry. Fast fashion puts a major
pressure on people who produce the items and causes a lot of damage in the
environment. I was looking at different
organisations and designers who try to fight against these issues. I interviewed a social enterprise called Fox
and BHut that sell ethical fashion items out of their caravan in <st1:place w:st="on">St Andrews</st1:place> at eco-festivals and also visit universities
to spread a message about sustainability. Taking inspiration from this, in the future I
would like to inform customers about my techniques and materials I use for my
one-off fashion pieces and encourage them to buy unique hand made items that
can be treasured for a long time instead of mass produced disposable ones. In my dissertation I have considered setting
up my own business to sell my products at eco-friendly festivals, as their
audience seems to be a perfect niche market for my quirky designs. Prior to this, I would like to further my
experience by learning new skills and techniques in the professional textile
industry.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">CONTEXT:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">During
my research into sustainability I found out that upcycling is one of the most environmentally friendly ways of
production, as it reduces textile waste and saves the water and energy used for
the manufacture of raw materials.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">It is also cost effective,
as I discovered during my research there is a real need for quality,
affordable, sustainable clothing. I
gather my source materials from charity shops and discarded second-hand items
to give them a second life and turn them into one-off fashion garments. There are several companies dealing in
upcycled fashion by reconstructing existing pieces or putting existing
patterned fabrics together. However,
very few produce reprinted garments and those that do produce mostly T-shirts. In reported articles, the majority of
consumers believe the only eco-friendly clothing currently available is organic
cotton T-shirts and clothing which they found to be unfitted, rough to the
touch, restricted in different styles and colours, and often described as ‘made
for hippies’. I am looking for soft,
natural, plain materials to print my designs onto and re-construct them into
one-off fashion pieces. This allows me
the opportunity to use unwanted domestic fabrics as well as clothing.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">AREA OF RESEARCH:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In the past few years I have
used my photography of nature and the urban landscape as an inspiration. It gave me the idea to use the contrast
between natural and man-made environments to communicate a message. First world modern society has had a major
impact on planet Earth. As time passes,
our ‘disconnection’ with nature is increasingly changing our everyday life. With my final designs I intend to raise
globalization awareness and our responsibilities towards the planet. I would like to capture the hidden nature of
flora in the urban landscape and encourage people to realise the beauty and
energy of plants. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">My aim is to use
techniques that have as little impact on the environment as possible. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In semester one I used
Photoshop to put together my drawings of buildings, scaffoldings and plants. I was going to use digital prints because it
does not come with any waste therefore safe for the ecosystem. However, I realised that one of my strengths
is free-hand drawing and therefore I have much more possibilities in
traditional printing to create quirky designs instead of the sterile outcome of
digital prints. I experimented with
non-toxic dyes but unfortunately their quality was not good enough for the
fashion market. I contacted the company
that supplies the dyes we are using at the university to find out more about
how harmful they actually are. As it
turned out they certified to use on organic fabrics so I can use them safely with
a clear conscience for my project. I have
experimented with more harmful techniques like devore and discharging in the
past and found them very useful to create unique textures and surfaces but in
this project I stayed away from them. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The biggest challenge for
me was to put together all the information I gathered in my sketchbooks without
overcomplicating and overdoing my samples. Therefore the most important skill I have
learnt during this project is how to keep my designs simple but still have a
quirky uniqueness about them. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As a final result I made
bigger hand printed samples and shaped them into dress fronts to demonstrate
their fashion context. It also allowed me to use them for photo shoots to
represent my target audience. <o:p></o:p></span></div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-37781458310364535422013-05-16T23:08:00.002+01:002013-05-16T23:08:38.103+01:00Degree Show 2013<div style="text-align: center;">
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggWnK44GkRocMZCOEcGR-mmSEFg97b2CZts3YxiT0L2mcEry7gNXUsdlxWBkNe35fvXnKHao0Sfza3PT_1HFafRJfiT26flMawci9NYlK70yLf3VRst3VDmdbiV-N56PbDUgrXTtuizr0/s1600/6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggWnK44GkRocMZCOEcGR-mmSEFg97b2CZts3YxiT0L2mcEry7gNXUsdlxWBkNe35fvXnKHao0Sfza3PT_1HFafRJfiT26flMawci9NYlK70yLf3VRst3VDmdbiV-N56PbDUgrXTtuizr0/s320/6.jpg" width="220" /></a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Inspiration in the background: collages from last semester</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3itNEyNIRzWRezsbJYVx25J2VCjmkQLXaJzqvJUnYc0AZFY0v9ArV27UxWFxsU-32YMqCZeV3iUpx6WK0GJZqfTkkAo2On2aXzLylMDoUW_XDWgzdpDLtqi_UhGRQp4AMnPYueyw1TI/s1600/1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_3itNEyNIRzWRezsbJYVx25J2VCjmkQLXaJzqvJUnYc0AZFY0v9ArV27UxWFxsU-32YMqCZeV3iUpx6WK0GJZqfTkkAo2On2aXzLylMDoUW_XDWgzdpDLtqi_UhGRQp4AMnPYueyw1TI/s320/1.JPG" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Final dress fronts:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihCwCgc45qnOhbVO6jvPvRq2v_ILU2IPib0kmemOGQ_FJHTpT5aqz8n6R9L4wVhbhfIHlfn3rxyhg1BXaArEHLLddskK_Sef47XRPReWuP2mlBhsisCH0qUYaDgAiIt-MzMsVj_48yGlY/s1600/2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihCwCgc45qnOhbVO6jvPvRq2v_ILU2IPib0kmemOGQ_FJHTpT5aqz8n6R9L4wVhbhfIHlfn3rxyhg1BXaArEHLLddskK_Sef47XRPReWuP2mlBhsisCH0qUYaDgAiIt-MzMsVj_48yGlY/s320/2.jpg" width="170" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR_g2xSXVEiA4vsauEu8yvGhJGe1mNaxy2OUragtIHoY9zMzcATUvBx3NdS48oNC9nn60mdOilow4RZZY8-YvXwGNDGcIMDOKQNUOP1ckWiJytLVhgYneELpAFpELU1-jbF4weZrMq1l8/s1600/5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR_g2xSXVEiA4vsauEu8yvGhJGe1mNaxy2OUragtIHoY9zMzcATUvBx3NdS48oNC9nn60mdOilow4RZZY8-YvXwGNDGcIMDOKQNUOP1ckWiJytLVhgYneELpAFpELU1-jbF4weZrMq1l8/s320/5.jpg" width="212" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Final skirt:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIlQpi7zdK2zczp0QKK_WUYLVPV7FNNFVxYEONt1xB7S4opbFL4G2vrvgUktUaLhXXn0xNFSlHUihmonc8T4nw7lHPwWcmVHK22sSS96l1kGP4xFcR87Ik0YnbLTm_MHFc9yYzCnZpDng/s1600/3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="253" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIlQpi7zdK2zczp0QKK_WUYLVPV7FNNFVxYEONt1xB7S4opbFL4G2vrvgUktUaLhXXn0xNFSlHUihmonc8T4nw7lHPwWcmVHK22sSS96l1kGP4xFcR87Ik0YnbLTm_MHFc9yYzCnZpDng/s320/3.jpg" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Fashion photography - Mr Drew Photography:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD11hS-A-8CIk91p-45Ny7JXFI4v9qQ8FompCjQ4XvQgOqjTKL1qk8CNo9QM-Va6dk8uVWiUA7NfYkXwp9KgyUsSg-FLFTe3Lw9ZjuGIE2J2l3zrVNifOeAXDc9WTjeJspsdQlKOee99c/s1600/D+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhD11hS-A-8CIk91p-45Ny7JXFI4v9qQ8FompCjQ4XvQgOqjTKL1qk8CNo9QM-Va6dk8uVWiUA7NfYkXwp9KgyUsSg-FLFTe3Lw9ZjuGIE2J2l3zrVNifOeAXDc9WTjeJspsdQlKOee99c/s320/D+1.jpg" width="213" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC8zPsmvofUXZiYTH_nmC6yti-HtsLo_Cs8bGLINHq7bY5xF10mqHklRdMnLdvkuFEGZsDlb3joRAfrg3867JEhmgBqABy9y-3IN_9X4Tya8yd28akkVyCK_JJw1nlmcv4rss3Y-WPs0Q/s1600/D+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC8zPsmvofUXZiYTH_nmC6yti-HtsLo_Cs8bGLINHq7bY5xF10mqHklRdMnLdvkuFEGZsDlb3joRAfrg3867JEhmgBqABy9y-3IN_9X4Tya8yd28akkVyCK_JJw1nlmcv4rss3Y-WPs0Q/s320/D+3.jpg" width="213" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJeExM_gDT0FiL6hCnKK1bl4xw_otHGmP5488twrP_BUutQrRv4D8sMRqMjxpb9pEJ0C_8Y8EDP8XQJVOZIWUddhM9OYknekMMz59tdO8jubcB5I52ah-najcxij5Vt35gD3mCcK8JRwU/s1600/D+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJeExM_gDT0FiL6hCnKK1bl4xw_otHGmP5488twrP_BUutQrRv4D8sMRqMjxpb9pEJ0C_8Y8EDP8XQJVOZIWUddhM9OYknekMMz59tdO8jubcB5I52ah-najcxij5Vt35gD3mCcK8JRwU/s320/D+2.jpg" width="213" /></span></a></div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-54783999094865589602013-05-16T22:15:00.001+01:002013-05-16T22:15:37.240+01:00Semester 2/3<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;">Etalons I have made to expose them onto my screens:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I used the compositions of my collages from Semester 1 as an inspiration for my final samples. As soon as I gave up on mono-printing my samples started to look tidy...</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Inspiration for one of the final dress fronts:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Reactive dyes tend to go out after two weeks so I used my leftovers to paint this quick sketch...</span></div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-81311250005972701302013-05-16T21:32:00.003+01:002013-05-16T21:53:54.390+01:00Semester 2/2<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;">Moodboards</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2UmmuJXA3nYVdE5SHv_RF2_Qn2AKQoiQTV5dhvhzIiNcmd992oTwxmTmKQ2GIkl9sa-GRtHnss7QrR6-gjrNKysy0Kaw3-3s7kmgCRiubDhyphenhyphenbM3Oc0Fis50eJ0RVR1EPagvtyscEA4vU/s1600/11+19.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2UmmuJXA3nYVdE5SHv_RF2_Qn2AKQoiQTV5dhvhzIiNcmd992oTwxmTmKQ2GIkl9sa-GRtHnss7QrR6-gjrNKysy0Kaw3-3s7kmgCRiubDhyphenhyphenbM3Oc0Fis50eJ0RVR1EPagvtyscEA4vU/s320/11+19.jpeg" width="216" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I started to learn pattern-cutting and had very ambitious plans at the beginning... </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinRrLIk3vcJEoQ6d8rsl76RN43E2HFKl2X_D1-E1llGHnILuEK62ct2XEzy4u2QgfVBegdCIYcrQPN7GgtLiLTw_EtSiiXAxI-NU0KIy793qiEqCAIF90PmB7PxKDNyZLxZmS-9BeULQ0/s1600/11+20.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinRrLIk3vcJEoQ6d8rsl76RN43E2HFKl2X_D1-E1llGHnILuEK62ct2XEzy4u2QgfVBegdCIYcrQPN7GgtLiLTw_EtSiiXAxI-NU0KIy793qiEqCAIF90PmB7PxKDNyZLxZmS-9BeULQ0/s320/11+20.jpeg" width="183" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4tShfEeTFlxAtk2ykdnX7uI_OpW6VHWEVV85qG5VBsI_OqSi4zD8onhnn8i4kqS4qbt2C_7BbM5Uu_ESe3-4BHfAvau99Lcq-veg_zg509Yaz5UPIOpyKbWtg0Vj5x3mEsw-5HN44fmA/s1600/11+21.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4tShfEeTFlxAtk2ykdnX7uI_OpW6VHWEVV85qG5VBsI_OqSi4zD8onhnn8i4kqS4qbt2C_7BbM5Uu_ESe3-4BHfAvau99Lcq-veg_zg509Yaz5UPIOpyKbWtg0Vj5x3mEsw-5HN44fmA/s320/11+21.jpeg" width="215" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Quickly realised that I will not be able to make complex outfits so I thought I could achieve a fake 3D structure on a flat surface by mono-printing the background... </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnkQ8LX8bSGUBoivDoV86HImAvRmIzkaDnlOU27NAOutIi3zpEVoSBk-svNoNuOkHPjeM33ZDyVwiNjHPw3ULqLtKSGCS5UVuVDLQBwE_FLWlHVtgSXaOcXqx5X3fpwSDH6bB9DihhqvM/s1600/11+22.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnkQ8LX8bSGUBoivDoV86HImAvRmIzkaDnlOU27NAOutIi3zpEVoSBk-svNoNuOkHPjeM33ZDyVwiNjHPw3ULqLtKSGCS5UVuVDLQBwE_FLWlHVtgSXaOcXqx5X3fpwSDH6bB9DihhqvM/s320/11+22.jpeg" width="214" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">More inspiration...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNKsKj-go321Zr_8jSY3zoNSUgUYVKP6Aru0QdP892IMjQlpVQqtc5PWRVbcAiD6y9IBvRk8mX-MKSSIE_1sBtkGmPaA5WVK-A6JrDPeget3ilxJrOMk6ssKERPvtFP4ZC-sKLdT8AF3Y/s1600/11+24.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNKsKj-go321Zr_8jSY3zoNSUgUYVKP6Aru0QdP892IMjQlpVQqtc5PWRVbcAiD6y9IBvRk8mX-MKSSIE_1sBtkGmPaA5WVK-A6JrDPeget3ilxJrOMk6ssKERPvtFP4ZC-sKLdT8AF3Y/s320/11+24.jpeg" width="196" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Early samples:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh20nNA0ULwpuMZBx1NVoceCWGKrUh92jaZtp-7bXO3BOmkocC5MUDm4Bp_ONwuYlyTAwfnFPRby0EY45T865Cos8bCnAbmRM-cz85f90VucUS6SBKWcpFY-LpCiJ2U2n1ruF7aQ_QHk-k/s1600/11+26.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh20nNA0ULwpuMZBx1NVoceCWGKrUh92jaZtp-7bXO3BOmkocC5MUDm4Bp_ONwuYlyTAwfnFPRby0EY45T865Cos8bCnAbmRM-cz85f90VucUS6SBKWcpFY-LpCiJ2U2n1ruF7aQ_QHk-k/s320/11+26.jpeg" width="210" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; margin-left: 1em; margin-right: 1em;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjixZuqqgo-u9VXNs8vm35yHQ4XBhKE4sx_f9d1RH4gbuXhWPPO6kyVgH7mPBFKTkNa8eHsRWjkfLYNZLJ4b03D2CTT5DgHvOn3azww6F0FU2TaISJpdKWCCvzGIpk4jD4s4RcBebsi3N8/s1600/11+27.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjixZuqqgo-u9VXNs8vm35yHQ4XBhKE4sx_f9d1RH4gbuXhWPPO6kyVgH7mPBFKTkNa8eHsRWjkfLYNZLJ4b03D2CTT5DgHvOn3azww6F0FU2TaISJpdKWCCvzGIpk4jD4s4RcBebsi3N8/s320/11+27.jpeg" width="225" /></a></span></div>
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<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFeZQPUo4n02QWAJgCjO4ydkgvEXvzyKJQQBkQ2TuzdOXs2br-iJlO-ruiX30bu3whAz6HLsHuBj2R9BqctSUNQHKRqnvShGzN4LV8odDzBOBGNt4Zv86WLs-Pnp3s8odDnx1H0bt2ni0/s1600/11+50.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFeZQPUo4n02QWAJgCjO4ydkgvEXvzyKJQQBkQ2TuzdOXs2br-iJlO-ruiX30bu3whAz6HLsHuBj2R9BqctSUNQHKRqnvShGzN4LV8odDzBOBGNt4Zv86WLs-Pnp3s8odDnx1H0bt2ni0/s320/11+50.jpeg" width="222" /></a></div>
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<br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtL0eaZbIEFa5_ADzo8EgFAru3L42HPMAWGDG9b3sINOTB1RbRTLC2RCSGWiAu8Xa2wdaljSB336RI7cSXKV8gCW_T0mXuhQ8Q1fJxLiLC9FnRo-dNrMbeL5tqAONu-A47SJQnSW-N6yQ/s1600/11+51.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtL0eaZbIEFa5_ADzo8EgFAru3L42HPMAWGDG9b3sINOTB1RbRTLC2RCSGWiAu8Xa2wdaljSB336RI7cSXKV8gCW_T0mXuhQ8Q1fJxLiLC9FnRo-dNrMbeL5tqAONu-A47SJQnSW-N6yQ/s320/11+51.jpeg" width="207" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsbnBB7_ctjS6MKkYJlRM-n-O9-ZXun8TPAjlLv4ZVT8y-iSYdxf41tc1ylxpAcqwNHmB7vegRAFCR2zwazWKF71OAnWCGIfP4WKeIjA8VqZl1UoOdKjEKbhDW5UHn9QNAqFhc-JpQuBE/s1600/11+46.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsbnBB7_ctjS6MKkYJlRM-n-O9-ZXun8TPAjlLv4ZVT8y-iSYdxf41tc1ylxpAcqwNHmB7vegRAFCR2zwazWKF71OAnWCGIfP4WKeIjA8VqZl1UoOdKjEKbhDW5UHn9QNAqFhc-JpQuBE/s320/11+46.jpeg" width="203" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Stencils:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV3IfBclcSoGRPQJc6y0IHIDhyybbh3h4x7SfOLn6Ka1inJ_iI43qnoey3cclPDbZF2F-NvoITf5zfVJHO_L0lufD9qschDC2NWXiD8yw9BDmPXbUwIw9s_dSWLYi0uWsFWxPlQ79qxx4/s1600/11+47.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV3IfBclcSoGRPQJc6y0IHIDhyybbh3h4x7SfOLn6Ka1inJ_iI43qnoey3cclPDbZF2F-NvoITf5zfVJHO_L0lufD9qschDC2NWXiD8yw9BDmPXbUwIw9s_dSWLYi0uWsFWxPlQ79qxx4/s320/11+47.jpeg" width="301" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDlr0nR48p9jItpKNtNCB19n0FlOyUlNjq0m9ywKS3J9nvJnLXdXGAE8hSW0uOfFhEFv1mCRX6MShSDFrszwG9UXjx2xyOy0exlAFFXMhgGkxrONTS76Zvd7OWHBU0-5p_Z-nIgyaSA0/s1600/11+48.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDlr0nR48p9jItpKNtNCB19n0FlOyUlNjq0m9ywKS3J9nvJnLXdXGAE8hSW0uOfFhEFv1mCRX6MShSDFrszwG9UXjx2xyOy0exlAFFXMhgGkxrONTS76Zvd7OWHBU0-5p_Z-nIgyaSA0/s320/11+48.jpeg" width="292" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Unfortunately after washing my samples mono-printed areas faded a lot and started to look dirty. I have tried them on many different cotton fabrics but were not satisfied with the outcomes so I decided to leave it. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVc8hTRZWoU8iXgCr6dHaRzC8yUeHqkLmJnA96FLI_ew2PJz3rybbPhFOqSmBg8xGctXoda6MksJnqJ3UmYcD6Ljrsc3wEIxRl-Obx1HnD-pUd1AK3ri-JPpJtqm0Ca5EPSLfTYgtwP1M/s1600/11+30.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVc8hTRZWoU8iXgCr6dHaRzC8yUeHqkLmJnA96FLI_ew2PJz3rybbPhFOqSmBg8xGctXoda6MksJnqJ3UmYcD6Ljrsc3wEIxRl-Obx1HnD-pUd1AK3ri-JPpJtqm0Ca5EPSLfTYgtwP1M/s320/11+30.jpeg" width="201" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Colour development:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdEsgjqdxHOXIwp68ztsEe2a5NZTRiopb_i0-wWn0Ws66YIKCbg8uLcjLhn7B7IpkQneKAQN3VqdlxpF1ecAIDcOPlGK0lBzGqMgpsuPwldAp3tNcF8HV1OOHBDfLKC-bysqAgez8vcpQ/s1600/11+31.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdEsgjqdxHOXIwp68ztsEe2a5NZTRiopb_i0-wWn0Ws66YIKCbg8uLcjLhn7B7IpkQneKAQN3VqdlxpF1ecAIDcOPlGK0lBzGqMgpsuPwldAp3tNcF8HV1OOHBDfLKC-bysqAgez8vcpQ/s320/11+31.jpeg" width="205" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I found an old cotton-velvet curtain and following my tutor's advice I have tried stitching on it...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG8ScFJjX0Csu0LpIRsIVMaSgAiM08ZG5i9th0Cu9sbteU7hZG8iaygST_z7HPsCh1gmbOa3oRnx1MMzqCqOfpSv3vr8jT8zjEjhriejp3Zai7Ffiygmr3uTzYn8-bMos1dxsBIBiYD48/s1600/11+28.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG8ScFJjX0Csu0LpIRsIVMaSgAiM08ZG5i9th0Cu9sbteU7hZG8iaygST_z7HPsCh1gmbOa3oRnx1MMzqCqOfpSv3vr8jT8zjEjhriejp3Zai7Ffiygmr3uTzYn8-bMos1dxsBIBiYD48/s320/11+28.jpeg" width="206" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Ideas for the final skirt:</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif; margin-left: 1em; margin-right: 1em;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2SV-K8Nknw1eGNPL7JmcMlZpHY-0lgCiOodSkiCxzeLIvueHAjhdMWsnG-bxy7vDPoXdvf_VteDbZd3bD0K2_Se0P-GDE715hBzjX_uYENXJLKGBnDej-UkRxI-fgDNoqSu4IN-ODXsw/s1600/11+29.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2SV-K8Nknw1eGNPL7JmcMlZpHY-0lgCiOodSkiCxzeLIvueHAjhdMWsnG-bxy7vDPoXdvf_VteDbZd3bD0K2_Se0P-GDE715hBzjX_uYENXJLKGBnDej-UkRxI-fgDNoqSu4IN-ODXsw/s320/11+29.jpeg" width="239" /></a></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"> Development of combining screen-printing and stitches:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0nHFqF6sfLPijOxtb7ntXWQahi5103rtrGtUjy8ChB7uFdipGaQ0DmSPwYH6ovt5SdDuYeT5nkPdfpN5ToqYgJ3zXt-M5x4_MPxpdGjK3ZvRIIL2zDoqkezKBbsmW8aIxm3CFjWrUVNc/s1600/11+54.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="269" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0nHFqF6sfLPijOxtb7ntXWQahi5103rtrGtUjy8ChB7uFdipGaQ0DmSPwYH6ovt5SdDuYeT5nkPdfpN5ToqYgJ3zXt-M5x4_MPxpdGjK3ZvRIIL2zDoqkezKBbsmW8aIxm3CFjWrUVNc/s320/11+54.jpeg" width="320" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjexyBFM2VKg_6NjN0QVRzJ5s970S68O58WBZEGqJNml_J9qpdsaMj0BEHaHhSuoqecroPRuLCzbJwNF7BRXY1IQnpy_9JWR25oeanW-ayT5rErOs1EsHbfUx1uXQ9spokXCYuZJyxJedc/s1600/11+55.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjexyBFM2VKg_6NjN0QVRzJ5s970S68O58WBZEGqJNml_J9qpdsaMj0BEHaHhSuoqecroPRuLCzbJwNF7BRXY1IQnpy_9JWR25oeanW-ayT5rErOs1EsHbfUx1uXQ9spokXCYuZJyxJedc/s320/11+55.jpeg" width="320" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I have also tried to replace stitches with mono-printed lines but it did not work very well...</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicJ5RG-QJsCbXo5cSizYjr2OXhPJ-It65k379aOMyH1EaPVpTMTd0oCv6V8_5MNt8-DaQqK58TvBoEALLHfpR8lhNja3mu2wXtGE7puwf63D4o98hGA4isWcqo2CByFwD171BAG3hhzYo/s1600/11+52.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicJ5RG-QJsCbXo5cSizYjr2OXhPJ-It65k379aOMyH1EaPVpTMTd0oCv6V8_5MNt8-DaQqK58TvBoEALLHfpR8lhNja3mu2wXtGE7puwf63D4o98hGA4isWcqo2CByFwD171BAG3hhzYo/s320/11+52.jpeg" width="320" /></a></span></div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-89396054819494250082013-05-16T20:33:00.003+01:002013-05-16T20:33:36.039+01:00Semester 2/1<div style="text-align: center;">
<span style="font-family: Arial, Helvetica, sans-serif;">It turned out that we are not able to coat second hand fabrics for digital printing and I wasn't entirely happy about the sterile look of my Photoshoped designs anyway. I decided to try a more organic approach. Found some great inspiration on the internet and started to draw...</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I was looking for unusual usage of shapes, lines and colour. I found further inspiration in a book about street art. They might look irrelevant for my project but they did inspire me to try out different things...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Slz8sbJoEt8QlBbji9twW-jSVUd7alSmOxl_psg6Ojkt_apQrn-rj3OfTcBFzdSUD1FMNAFkp9SkkqFS-TzsA4eEydjz6xPPPjLPLdpOHlHZQY0ZsCaC5SB_2pIVrJldCFi6Wygub0A/s1600/11+11.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi-Slz8sbJoEt8QlBbji9twW-jSVUd7alSmOxl_psg6Ojkt_apQrn-rj3OfTcBFzdSUD1FMNAFkp9SkkqFS-TzsA4eEydjz6xPPPjLPLdpOHlHZQY0ZsCaC5SB_2pIVrJldCFi6Wygub0A/s320/11+11.jpeg" width="226" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFH6AgJdc7FCaW5JtisCweaXeGh40VAKr0hU1g3pWROLt8bvulZ6cpN-iq7LxZ1txzcC5yd2hkOChJoH0jf76i-dmB7DVmMII0uV0MO5G4JHCrxtk51mD812lnYXQkaxNTmGYQgCcOgdo/s1600/11+6.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFH6AgJdc7FCaW5JtisCweaXeGh40VAKr0hU1g3pWROLt8bvulZ6cpN-iq7LxZ1txzcC5yd2hkOChJoH0jf76i-dmB7DVmMII0uV0MO5G4JHCrxtk51mD812lnYXQkaxNTmGYQgCcOgdo/s320/11+6.jpeg" width="290" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi85uCStMMWy7xnOrFc8JKSFRfMcEwq3I5pvfOhlwI7SYzqAwcBsXdXY39veTo8sUws91bOlEjQiN9CWNCAKWzkUP2tLNdUBNxZoHakGGDELgIuYtsldSKmMwDnOxLJczRPIPfZ264a7fQ/s1600/11+7.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi85uCStMMWy7xnOrFc8JKSFRfMcEwq3I5pvfOhlwI7SYzqAwcBsXdXY39veTo8sUws91bOlEjQiN9CWNCAKWzkUP2tLNdUBNxZoHakGGDELgIuYtsldSKmMwDnOxLJczRPIPfZ264a7fQ/s320/11+7.jpeg" width="267" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">I was looking for a texture to fill out the gaps in the structure above. Started to think about which photographs could I possibly use to develop textures...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8CkgadK5OqjPVCu5zmEBDTTEvPVm_fq-cKXfgvGDFsjWwxUijtH93WgRbAlhrN-jo-gJ7qBCVzvkI4kbop2dINZyyUAoBsCGcI5KLBsOs6g8A_Y62JxOyFlo12XryWj7kI_l1zvvbf1g/s1600/11+10.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8CkgadK5OqjPVCu5zmEBDTTEvPVm_fq-cKXfgvGDFsjWwxUijtH93WgRbAlhrN-jo-gJ7qBCVzvkI4kbop2dINZyyUAoBsCGcI5KLBsOs6g8A_Y62JxOyFlo12XryWj7kI_l1zvvbf1g/s320/11+10.jpeg" width="222" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitOw9LmJ7htywr190z9cBWUyeYUrjCwU_rBk6HEMXvUO_6UQO4X7wJxCGLy2FbnKYuPNrewZMb5IAEFCKTSu4ZW8u5TznO298OeLIquMDI5z6CA8tVmgLOLhIBYllLM8ahfunGVM_Hh4c/s1600/11+13.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitOw9LmJ7htywr190z9cBWUyeYUrjCwU_rBk6HEMXvUO_6UQO4X7wJxCGLy2FbnKYuPNrewZMb5IAEFCKTSu4ZW8u5TznO298OeLIquMDI5z6CA8tVmgLOLhIBYllLM8ahfunGVM_Hh4c/s320/11+13.jpeg" width="197" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Even though I could not use digital printing I still wanted to keep my making process as harmless for the environment as possible so I have tried to use non-toxic dyes. The results were not satisfying enough but as it turned out the dyes we are using at the university are not as dangerous as I thought...</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnrlEid7vlYbKcA8NvchTJxqBlS2hKvHZaUgSBJdiyVvkyyiBMjoQYRG2JZI4WSGQhdgzw_bWseeWrRxx4gaOz5PUticQKf20o0zeLowlqNB6-lIw75MCHxrJfOUgR04ZN9AZL1_J0t30/s1600/11.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnrlEid7vlYbKcA8NvchTJxqBlS2hKvHZaUgSBJdiyVvkyyiBMjoQYRG2JZI4WSGQhdgzw_bWseeWrRxx4gaOz5PUticQKf20o0zeLowlqNB6-lIw75MCHxrJfOUgR04ZN9AZL1_J0t30/s320/11.jpeg" width="248" /></span></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrQ7bPQ47kdiD8Qz0Gz-NQg87JQLJK2FqLLq6RLgih4DoiYZ56KktrWLsUWdKAsbFkisc9tvocR8t_LBVb_SCPvXc_Ftezn4lsy0g6vy495hfGdWq-K_DrE3W_fgzO4gVPfe_JYIxecf4/s1600/11+14.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrQ7bPQ47kdiD8Qz0Gz-NQg87JQLJK2FqLLq6RLgih4DoiYZ56KktrWLsUWdKAsbFkisc9tvocR8t_LBVb_SCPvXc_Ftezn4lsy0g6vy495hfGdWq-K_DrE3W_fgzO4gVPfe_JYIxecf4/s320/11+14.jpeg" width="218" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Experiments with non-toxic dyes:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6NJP9FmBMbBTivQhduUiX6MhCmaiUg_Rud8Ahm4kc6tymrbyv571yJwnhTRRIQFznwA6p21-moQtUANFXXThMVmtXzVRtfZKfJMWtM_op1y6QSBYKDlmV0pdc8ypUyDuNgcnQqWloWy8/s1600/11+15.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6NJP9FmBMbBTivQhduUiX6MhCmaiUg_Rud8Ahm4kc6tymrbyv571yJwnhTRRIQFznwA6p21-moQtUANFXXThMVmtXzVRtfZKfJMWtM_op1y6QSBYKDlmV0pdc8ypUyDuNgcnQqWloWy8/s320/11+15.jpeg" width="205" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Letter from the company that delivers our dyes:</span></div>
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<br />shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-32061967604679226552012-12-20T14:07:00.003+00:002012-12-20T14:07:47.776+00:00Review / Exhibition<div style="text-align: center;">
<b>D - EVOLUTION</b></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;">First world
modern society has had a major impact on planet Earth. As time passes, our
‘disconnection’ with nature is increasingly changing our everyday life. I
intend to design fashion garments that raise globalization awareness and our
responsibilities towards the planet. I will do this by using photography as an
inspirational tool to reveal the connection between our urban and natural
environment, as well as using materials and techniques that cause as little impact
on the earth as possible.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;">During last year
I experimented with digital and traditional printing techniques which allowed
me to recognise the various advantages and disadvantages of each method. Although
digital printing doesn’t come with any waste, it can look too sterile, as it is
without the possibility of ‘happy accidents’ caused by experimentation and can be
very expensive. At this point both methods have their benefits and possibly I
will apply a combination of both.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;">Generally, I
would like to improve my skills in Photoshop which would increase my capabilities
for the future by allowing me to work with other fields of design not just textile
related projects. By using digital prints I can produce designs and establish my
own company without the expense of setting up a full print studio from the very
beginning.</span></span></span></div>
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</span></span><br />
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;">I gather my
source materials from charity shops and discarded second-hand items.
‘Upcycling’ is one of the most environmentally friendly ways of production, as
it reduces textile waste, saves the water and energy used for the manufacture
of raw materials, and supports a good cause. It is also cost effective, as I
discovered during my research there is a real need for quality, affordable,
sustainable clothing. There are several companies dealing in upcycled fashion
by reconstructing existing pieces or putting existing patterned fabrics
together. However, very few produce reprinted garments and those that do
produce mostly T-shirts. In reported articles, the majority of consumers
believe the only eco-friendly clothing currently available is organic cotton
T-shirts which they found to be unfitted, rough to the touch, restricted in
different styles and colours, and often described as ‘made for hippies’. I am
looking for soft, plain materials such as silk, wool and cotton to print my
designs onto and re-construct them into one-off fashion pieces. This allows me the
opportunity to use unwanted domestic fabrics as well as clothing.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;">In my design
work I combine elements of nature and the urban landscape which sets up a
contrast further developed by using different styles and colour combinations. I
would like to capture the hidden nature of flora in the urban landscape and encourage
people to realise the beauty and energy of plants. With this message I aim to
reconnect individuals with the nature that we are in danger of losing and to improve
their mood and wellbeing.</span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;"><span style="font-family: Arial;">Inspiration Boards</span> </span></span></span></div>
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="line-height: 150%;"> Final Designs</span></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdrx12ZVmb88T5uW_dwtJ0z-81WjJtS7ri0pBeYBp-FkN5982kRWGaHxZA5vyjiOAfZeGEZa7xyAWoCEtpGqaCCOkv_r54ecTx7MEeAX2vnNnbpuEdJE1bIDZAN5uEFETM0fC74UIk1aM/s1600/FINAL+DESIGN+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdrx12ZVmb88T5uW_dwtJ0z-81WjJtS7ri0pBeYBp-FkN5982kRWGaHxZA5vyjiOAfZeGEZa7xyAWoCEtpGqaCCOkv_r54ecTx7MEeAX2vnNnbpuEdJE1bIDZAN5uEFETM0fC74UIk1aM/s320/FINAL+DESIGN+1.jpg" width="320" /></a></div>
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<span style="font-size: small;"><span style="font-family: Arial;">Ne<span style="font-size: small;">xt semester I will start experiment<span style="font-size: small;">ing with the second hand materials I found so far and also collect more<span style="font-size: small;"> of them. Can't wait to<span style="font-size: small;"> start producing actual fabric samples again. See you soon!</span></span></span></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"> </span></div>
shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-33806059087851225802012-12-20T13:48:00.005+00:002012-12-20T13:48:46.008+00:00Design Process<div style="text-align: center;">
<b>Inspiration and a selection of drawings from my sketchbooks </b></div>
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<div style="text-align: center;">
<b>Nature</b></div>
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I found this plant on my way to B&Q in a middle of a wasteland. Most of the people would probably walk pass without noticing the beautiful colours and the dynamic movement of the leaves. It inspired me to encourage people to realise the appearance of nature around us and take in its raw energy.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjT6E5SmKeyS9V5kPO2wQBd5LD140z_rtPSh7IOPHvCh6sImhuYLWi1PcrIOk3Z6uiM6e0KO5riZ_fhcyIcv1HM87OjaIEqZJnKmTDmJcPDckweRT59rY2WXpIXlU-C5Y5hQQV7YKUItk/s1600/plant1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjT6E5SmKeyS9V5kPO2wQBd5LD140z_rtPSh7IOPHvCh6sImhuYLWi1PcrIOk3Z6uiM6e0KO5riZ_fhcyIcv1HM87OjaIEqZJnKmTDmJcPDckweRT59rY2WXpIXlU-C5Y5hQQV7YKUItk/s320/plant1.jpg" width="213" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj017DqiCDWqCYIj5z2ibh3TBtmjHN-331jgLamsMEgVh-PnkAJ4T2O2iZMesqw7gKP7wq8rAtCyvcXTi5R8kiNfgk5qS-AmTKuOFssKz3PbgnaUiOOve7NSMqhozQsPEoAB-EompMWAFo/s1600/plant4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj017DqiCDWqCYIj5z2ibh3TBtmjHN-331jgLamsMEgVh-PnkAJ4T2O2iZMesqw7gKP7wq8rAtCyvcXTi5R8kiNfgk5qS-AmTKuOFssKz3PbgnaUiOOve7NSMqhozQsPEoAB-EompMWAFo/s320/plant4.jpg" width="320" /></a></div>
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<span id="goog_1494307136"></span><span id="goog_1494307137"></span>These are the tided up versions of my first drawings:</div>
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Studies of a real plant:</div>
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Photoshop development:</div>
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<div style="text-align: center;">
<b> Urban landscape</b></div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-70679554136002455212012-12-20T12:26:00.001+00:002012-12-20T12:26:29.780+00:00Context research<div style="text-align: center;">
Upcycled, reconstracted</div>
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Highland Fairy based in Inverness. She reclaims and recycles fabrics to create one-off garments and accessories. Some of her dresses are great examples for upcycling.</div>
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Clever ways of reuse second hand clothing:</div>
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Vlisco's new collaction has nothing to do with upcycling but so inspirational in terms of using geometric shapes and colour.</div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-73008109989711457882012-12-18T14:30:00.001+00:002012-12-18T14:36:05.855+00:00Develop a motif - print workshop<div style="text-align: center;">
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<b>Inspiration </b></div>
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<b>Sketchbook work</b></div>
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<b>Samples / Experiments </b></div>
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shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-85600676696035993472012-12-18T13:16:00.002+00:002012-12-18T14:36:27.307+00:004th year - Research, first ideas<div class="separator" style="clear: both; text-align: center;">
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<b> Inspiration</b></div>
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Trend forecast - Tribal deco-rations </div>
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Artists </div>
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I was planning to work with textures of nature and structures of urban environment. I did a couple quick collages to get an idea about colour and composition. </div>
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<br />shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-377676534588718892012-04-19T15:38:00.000+01:002012-04-19T15:38:05.002+01:00SDC competition<div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span><style>
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</style> </div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: large;"><b>Subversive Pinwheels</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Inspiration:</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRL1LbeBzd-vh6RlRbCMBbSP8cdHzHQ6R1xCUoTCqxl8tMBdITjsX7xPCn2FGCiw0wdwBEfrjRP5HxiFRHB8wgEGx1is6AJ77XwaV9YzEDpAvJlphbr6KscXNGqW1lfei8a0liVtiEs0A/s1600/final+board+1+photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRL1LbeBzd-vh6RlRbCMBbSP8cdHzHQ6R1xCUoTCqxl8tMBdITjsX7xPCn2FGCiw0wdwBEfrjRP5HxiFRHB8wgEGx1is6AJ77XwaV9YzEDpAvJlphbr6KscXNGqW1lfei8a0liVtiEs0A/s320/final+board+1+photo.jpg" width="320" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Design process:</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><br />
</b></span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"></span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibN_L7uMs-P92fwQi1La3KWYSuIY6-R8HtGd5UIiHy6UcJPX40z-gKKnJw4-RhtVKWAqDGTtPl_JAIoohVnfcNvV2Ls4qqCtmLbC0_9COuKblBVfLhJzoC1lHa1WSDARYbyjL6VbKWPsQ/s1600/DSC01928.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="318" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibN_L7uMs-P92fwQi1La3KWYSuIY6-R8HtGd5UIiHy6UcJPX40z-gKKnJw4-RhtVKWAqDGTtPl_JAIoohVnfcNvV2Ls4qqCtmLbC0_9COuKblBVfLhJzoC1lHa1WSDARYbyjL6VbKWPsQ/s320/DSC01928.JPG" width="320" /></a></span></div><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></span><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">My first ideas for this project came from a trend forecast called Subversive 21<sup>st</sup> century avant-garde. Every word of the tiny paragraph from Textile View made me think of new possibilities. First I started to play around with the original colours of the forecast then I looked at photos of urban environment, colourful graffiti in particular. As I mixed up my colours I painted a sheet of paper with each. I ended up with a nice collection of shades to experiment with at the end.<span> </span></span></div><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6biRlQvigqOR74NIUO3-oyMrVAMblTKqGo9dc4gkAK2iPWkwV3_wG_f0JpobH-heDWNO829bt6UaoLIJfG8kO545BsA619dHlz4Idp68cLHXPA7A0-e0IzVlwtxq0i0Y2f-pLV6-MkLU/s1600/DSC_9870.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6biRlQvigqOR74NIUO3-oyMrVAMblTKqGo9dc4gkAK2iPWkwV3_wG_f0JpobH-heDWNO829bt6UaoLIJfG8kO545BsA619dHlz4Idp68cLHXPA7A0-e0IzVlwtxq0i0Y2f-pLV6-MkLU/s320/DSC_9870.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYn6LpkpSlHmeubKDsYym7QPI3ncR3FWSC9O0Y_AjrRBRgWMFZ7uiAF2ooRYGx28lqe4t6lFuernYYBANSsLprclm2MAQFdhk8-yAtqnTjGy9HQnohVBg5swfINM35J4JEsFlXb8IfvGs/s1600/DSC_9873.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYn6LpkpSlHmeubKDsYym7QPI3ncR3FWSC9O0Y_AjrRBRgWMFZ7uiAF2ooRYGx28lqe4t6lFuernYYBANSsLprclm2MAQFdhk8-yAtqnTjGy9HQnohVBg5swfINM35J4JEsFlXb8IfvGs/s320/DSC_9873.JPG" width="212" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghFnpoN5kBKvKCDIQK72VGQyL0iS80m7ewVPF2Qxd9I5KUGLvXr82aYeormBP23T7hHQmYAUNENa0YoGHVeJtSMKL6LtA1SH29f0hcGxU3vpW4aEUfBiC8MiETwWEMKLSikMe1H-3BqtM/s1600/DSC_9874.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghFnpoN5kBKvKCDIQK72VGQyL0iS80m7ewVPF2Qxd9I5KUGLvXr82aYeormBP23T7hHQmYAUNENa0YoGHVeJtSMKL6LtA1SH29f0hcGxU3vpW4aEUfBiC8MiETwWEMKLSikMe1H-3BqtM/s320/DSC_9874.JPG" width="212" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYR67MZ2oRHQZAw0Pw7XQm6qYMb_EC9H3fFA5yr-zlzokLej5c1dyda4ssH2izRbmj5-lvXDHnqmjPyADbDOhPhSoaRkSCSV_v_e0N8Sr042itttNOVkajmK8IqhM8JymYk3pecxhNWYg/s1600/DSC_6532.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYR67MZ2oRHQZAw0Pw7XQm6qYMb_EC9H3fFA5yr-zlzokLej5c1dyda4ssH2izRbmj5-lvXDHnqmjPyADbDOhPhSoaRkSCSV_v_e0N8Sr042itttNOVkajmK8IqhM8JymYk3pecxhNWYg/s320/DSC_6532.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I wanted to create something playful so when I found a photo in my archive of a hortesia with its beautiful colours and another photo of red fish swimming around in a lake my brain put them together and I set up my first composition. It also provided me new colour combinations. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzRQXjg1XdnetkpvC_KxgQLFU-j2E7Syg_xuQAPbL_KeLZyJjM6_wW0w9_0IgsExzc_EMF0asAVyrXpholgTdBlFdanLMYeBvruWea8MhoyO2waGUJTp4TF3-G25YBujKx5OUFnkbNd8U/s1600/DSC_0861.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzRQXjg1XdnetkpvC_KxgQLFU-j2E7Syg_xuQAPbL_KeLZyJjM6_wW0w9_0IgsExzc_EMF0asAVyrXpholgTdBlFdanLMYeBvruWea8MhoyO2waGUJTp4TF3-G25YBujKx5OUFnkbNd8U/s320/DSC_0861.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtU4fDUfccdAhgcKfdMp0uUV3aE7K7zhSgeKCvuT3V0bmbXITSn1O-ZFHV9zXzdwv6dWwlh21J3ore4fMTQCAbXRN0sHdIxqpg-mAH8iRUhSRnKiZcaSbx7MskH2zR-YP9reah02e0dyE/s1600/DSC_9137.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtU4fDUfccdAhgcKfdMp0uUV3aE7K7zhSgeKCvuT3V0bmbXITSn1O-ZFHV9zXzdwv6dWwlh21J3ore4fMTQCAbXRN0sHdIxqpg-mAH8iRUhSRnKiZcaSbx7MskH2zR-YP9reah02e0dyE/s320/DSC_9137.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I also found pictures of pinwheels in my archive. They made me think if I could put together a hortesia out of pinwheels. It would make my piece more 3D and they also refer to renewable energy. The exit table on the door in one of the photos gave me the idea to make the fish trying to escape from globalisation and found their way back to the nature where they belong to. The pinwheel photographs provided me a beautiful range of new colours so I was ready to set up my final colour chart. </span></div><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRvrxFLEGWQ5EBKtLDLrohpHrFD6fF_NWlJiOdYX82IzdBiUm9csXqlTMTu7tzC0TFCn83TCJxUCuRcoU5h1ErKi3mXQqj2P6PYbRQDRt64likrKNzvXlNl-ZZUjZ-JNXhVOLXe-YgJZs/s1600/DSC_0192.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRvrxFLEGWQ5EBKtLDLrohpHrFD6fF_NWlJiOdYX82IzdBiUm9csXqlTMTu7tzC0TFCn83TCJxUCuRcoU5h1ErKi3mXQqj2P6PYbRQDRt64likrKNzvXlNl-ZZUjZ-JNXhVOLXe-YgJZs/s320/DSC_0192.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjAxCBF7gy1j6-aLahcs8WgZ6MS6ZXIlYeNms3KqlbcuWXlQ5rqLVsP3m0Blxz6mM8P_uRPDiFuPaiRNQPq_KBQmbHB8scl_fCmzBldx_t-xHYjg-gjzefRHypSi_EFgraSd_EOscpzCQ/s1600/DSC_0189.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjAxCBF7gy1j6-aLahcs8WgZ6MS6ZXIlYeNms3KqlbcuWXlQ5rqLVsP3m0Blxz6mM8P_uRPDiFuPaiRNQPq_KBQmbHB8scl_fCmzBldx_t-xHYjg-gjzefRHypSi_EFgraSd_EOscpzCQ/s320/DSC_0189.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpG7QqIiW-i4hO7LH9zFLiy2UJC7L_69uGcNVOgCTgfOIglUXZuRacIKrhkxssBBitzui5KjJui1fsdywIfR2nhyvlrhBwZdEtJc8XcejxCrCoNE8LxTYh_fCEiQNDNZI-odGYiNgUtHA/s1600/DSC_0187.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpG7QqIiW-i4hO7LH9zFLiy2UJC7L_69uGcNVOgCTgfOIglUXZuRacIKrhkxssBBitzui5KjJui1fsdywIfR2nhyvlrhBwZdEtJc8XcejxCrCoNE8LxTYh_fCEiQNDNZI-odGYiNgUtHA/s320/DSC_0187.JPG" width="320" /></a></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Following the directions of the original trend forecast I used pictures from different art movements as an inspiration. I made a couple of pinwheels then I started to draw them in different styles using the same range of colour but in different proportion. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Sc-8PUHGigee3p1ooitKHf9iNx-Uj-gfysnsVXIjZk25N18idOAL6gInUYt_68z6rPaH7pXqSEwD_HLU_CjdJYy5DSfIvMX4Rb5uiqv8396qKbKz95FIP1RUHJv9OOStuKzX_Vj5xLk/s1600/final+board+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4Sc-8PUHGigee3p1ooitKHf9iNx-Uj-gfysnsVXIjZk25N18idOAL6gInUYt_68z6rPaH7pXqSEwD_HLU_CjdJYy5DSfIvMX4Rb5uiqv8396qKbKz95FIP1RUHJv9OOStuKzX_Vj5xLk/s320/final+board+2.jpg" width="320" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">At the end I combined all the different bits together and designed a flower built up of pinwheels with fish circulating between them. I scanned in the original image and started to play around with the background colour in Photoshop. It turned out that my final design goes with almost every single colour, which provides endless possibilities for final samples. I was happy to figure it out because it suits perfectly with my idea for the sustainable aspect. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQSgzyVIWNO9_Hj-NA5Y93iBHS1VSYvL_GagkoXFtuLFLDYnU1sArQ_QxgRy3k9naIWTZnzVkwfi0dEvwRy2WqFC4DQsa1CxvQpT7iTfzPks7hOS1dZHbuIw-JkZrRrk5lM8giRcumTZo/s1600/final+board+3+new.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQSgzyVIWNO9_Hj-NA5Y93iBHS1VSYvL_GagkoXFtuLFLDYnU1sArQ_QxgRy3k9naIWTZnzVkwfi0dEvwRy2WqFC4DQsa1CxvQpT7iTfzPks7hOS1dZHbuIw-JkZrRrk5lM8giRcumTZo/s320/final+board+3+new.jpg" width="320" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-family: Arial,Helvetica,sans-serif;"></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">In terms of context I’d like to see my design as a reversible skirt with a special wax like coating. Recently water consumption amongst many other factors turned out to be a very important aspect when it comes to make a decision about sustainable fabrics. Water consumed during laundry is significant so if we have to wash our clothes less we can save a lot of water. The Swiss Schoeller Company developed a high-tech finish called ecorepel that can be applied on many different types of fabric. It makes clothing water, dust, and dirt proof but keeps it soft and breathable at the same time. I would print my design on silk because I’d like to give it a bit shininess to make it even more fun.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">My research on sustainability:</span></b></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyKIQTkp4saGueVIBbPYzs1kpJrj2QslCGy4NBXLDbflYIGMcatILgUu0tJeVL7nR0HKBNzGfwq135ToPhSg5SsolpcKYnLLiRENcEXiek1VlR6d2xUMkU5-aSGLzzcB33q8ZO-i68wpY/s1600/DSC_3327.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyKIQTkp4saGueVIBbPYzs1kpJrj2QslCGy4NBXLDbflYIGMcatILgUu0tJeVL7nR0HKBNzGfwq135ToPhSg5SsolpcKYnLLiRENcEXiek1VlR6d2xUMkU5-aSGLzzcB33q8ZO-i68wpY/s320/DSC_3327.JPG" width="221" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Sketchbook work: </b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
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</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Final designs:</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwr5PQiU3eMIT8RsTqspMh0vzsYbvv6Y6xxG2K4i8JsFlR5vRYlgRemQTjl8t567UCBfWcwDLH4gALFecRKV7WcS99uOzLEkoAsk1LlSwZW9jFJbiELUHwOs6sUfmeF5VVvhIapNa6c2o/s1600/new1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwr5PQiU3eMIT8RsTqspMh0vzsYbvv6Y6xxG2K4i8JsFlR5vRYlgRemQTjl8t567UCBfWcwDLH4gALFecRKV7WcS99uOzLEkoAsk1LlSwZW9jFJbiELUHwOs6sUfmeF5VVvhIapNa6c2o/s320/new1.jpg" width="320" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjTocwGVvwsnIEW1sprbIsDedIbU9YQt7EiCXsaTli9lMSL_wWBHS9dMnOtASZ0evLw6G9QbjAffkHEwy-RvmeFHj9iJkmcgJle3WXWFcQyI15Ng6mSNt4DfXpVXm71Cgs_lcGcHi1F1Y/s1600/new2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjTocwGVvwsnIEW1sprbIsDedIbU9YQt7EiCXsaTli9lMSL_wWBHS9dMnOtASZ0evLw6G9QbjAffkHEwy-RvmeFHj9iJkmcgJle3WXWFcQyI15Ng6mSNt4DfXpVXm71Cgs_lcGcHi1F1Y/s320/new2.jpg" width="320" /></a></div><br />
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</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Context:</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUqese77ALsg6VX3VZAi84ze0HstkPylo30X09kCLKCOxMRyklC-d18hlpjueao1K8f646ewOuX9JWuQDkrJz2N71yfbQy4KNixmh9ErWvEVr-8P3OIrpZsKtUIks3dQ26xoZpllrbixU/s1600/context.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUqese77ALsg6VX3VZAi84ze0HstkPylo30X09kCLKCOxMRyklC-d18hlpjueao1K8f646ewOuX9JWuQDkrJz2N71yfbQy4KNixmh9ErWvEVr-8P3OIrpZsKtUIks3dQ26xoZpllrbixU/s320/context.jpg" width="320" /></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> </b></span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-10262105689892274162012-03-21T20:51:00.002+00:002012-04-20T16:35:07.977+01:00Design and the Market - Business Proposal Project /3<div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LhtqeM1rP02R7EiOQk86FfdnSv3vrdtpNAw89wyoE3MAmTi1FInSV3fy9J8-TiBn6zyw-fmSqL8v6-VCZBNh1OkdleRZCg1sqPZhWhhruLKsP0YM9Y3YGQVZkJ3kbW4YY4Mhiso2Q5w/s1600/1+11.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7LhtqeM1rP02R7EiOQk86FfdnSv3vrdtpNAw89wyoE3MAmTi1FInSV3fy9J8-TiBn6zyw-fmSqL8v6-VCZBNh1OkdleRZCg1sqPZhWhhruLKsP0YM9Y3YGQVZkJ3kbW4YY4Mhiso2Q5w/s320/1+11.jpeg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghRvCatt4JE0F2rmw1xO1YwtlM65PAvLB2jwhO0OImwjz5KQ1z1XJ3ZjjY0c9meIQLJkEDsEYUyDNcripu55Yr_i9RGjMqCb-upSRGawa5AWBnhXgH5cXWmUTUdbinLAYdNF8vuio-voQ/s1600/1+12.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="219" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghRvCatt4JE0F2rmw1xO1YwtlM65PAvLB2jwhO0OImwjz5KQ1z1XJ3ZjjY0c9meIQLJkEDsEYUyDNcripu55Yr_i9RGjMqCb-upSRGawa5AWBnhXgH5cXWmUTUdbinLAYdNF8vuio-voQ/s320/1+12.jpeg" width="320" /></a></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZd1dAPMLyaeNMkvUmfkpcS48LUNz6jZgWB3NpMBY4cLXiYLzQLYyKNwF64GHmzo9gCMnTgo7KNvAAvYZyX2qpXylZ0tWBH83r3O7AcW_4HGdLTq9IZVCDFZbqRm2xZXZAthUb-0dGyCw/s1600/1+12.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYasxyB39ZP3tER_G9jCrx3KZ6ojpWPYWSFe3Ho-UBVn1QAaanTMAZguV9dzbne9sLgMNKrEMDr5PEvhZ6zQ9vd-2O_DVFv63teKqlX6Wo5IsJRHEypHecS2HOc9aJn2tF6Du9-PDk8nY/s1600/new.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYasxyB39ZP3tER_G9jCrx3KZ6ojpWPYWSFe3Ho-UBVn1QAaanTMAZguV9dzbne9sLgMNKrEMDr5PEvhZ6zQ9vd-2O_DVFv63teKqlX6Wo5IsJRHEypHecS2HOc9aJn2tF6Du9-PDk8nY/s320/new.jpeg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSb-WBl5wpxv8TuflusgsvF90aoSAaByJX0iJYNzcxDPCNMG5SpZG8rtjojx969iHOY21t9_cSk7HckpthlQ7rrvb50pKHgWNXmTL-hem9lDfeuEnwO5pk9Y5we2f6X5cctcLxplZ99_Y/s1600/new+1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSb-WBl5wpxv8TuflusgsvF90aoSAaByJX0iJYNzcxDPCNMG5SpZG8rtjojx969iHOY21t9_cSk7HckpthlQ7rrvb50pKHgWNXmTL-hem9lDfeuEnwO5pk9Y5we2f6X5cctcLxplZ99_Y/s320/new+1.jpeg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">It's all about the money! </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">"If you don't make money you don't have a business but an expensive hobby."</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">All business decisions have financial impacts!</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">CASH FLOW</span></b></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Imagine </span><span style="font-size: small;">a tank with one pipe going in and another one coming out of it. </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- pipe going into the tank = money in <br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- pipe coming out from the tank = money out (cost)</span></div><span style="font-size: small;">- tank = cash flow</span><br />
<div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>COST:</b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Direct cost:</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- making a product/selling a service</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- materials</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- labour</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- advertising</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Indirect cost:</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- salary</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- rent</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- insurance</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- accountants, lawyers</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- postage, stationary</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- bills, internet</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Assets:</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- machinery</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- equipment, tools</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtFdUFdlbssJI9BKuCnXblf5sKRtwxg7LGMdfimm-CTZ67RnxuJf3UA_slHDE5zbsgb3vDOn55p8C2hX9jDgVDkdO83fkCS6GA0vvYCnpWKJ9VQOtH7hpXew4kaEJ5cLU3OrtE1gnRy0o/s1600/1+14.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtFdUFdlbssJI9BKuCnXblf5sKRtwxg7LGMdfimm-CTZ67RnxuJf3UA_slHDE5zbsgb3vDOn55p8C2hX9jDgVDkdO83fkCS6GA0vvYCnpWKJ9VQOtH7hpXew4kaEJ5cLU3OrtE1gnRy0o/s320/1+14.jpeg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Crowd Founding </b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Asking other people to support your idea financially.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> </b></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i>Kickstarter - </i>USA</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i>Enterprise Nation - </i>UK</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The most important thing is to get people's attention. Either by telling a story, making an informative/catchy video, using the power of humour or offering popular rewards for pledges.</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikth3ys7H4_deB2cjhju4qJjk7UP2pVwBy7LEWoVKevZzvMGU791GkRa9gBYAxqoOmNbGrrEdVyLBCLVcKf26C7MqD0HPd5VvOtfxt8At8F4MV2Ka-Lug3X2moxvC7GLQUA_H5kwQeqwk/s1600/1+16.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikth3ys7H4_deB2cjhju4qJjk7UP2pVwBy7LEWoVKevZzvMGU791GkRa9gBYAxqoOmNbGrrEdVyLBCLVcKf26C7MqD0HPd5VvOtfxt8At8F4MV2Ka-Lug3X2moxvC7GLQUA_H5kwQeqwk/s320/1+16.jpeg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-54579597620343300972012-03-15T19:04:00.001+00:002012-04-19T13:52:20.959+01:00Design and the Market - Business Proposal Project /2<div class="separator" style="clear: both; text-align: center;"></div>During the last workshop we kept working on the NESTA toolkit. Here are my finished sheets:<br />
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<div class="separator" style="clear: both; text-align: center;"></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-76115669794297031592012-03-08T15:12:00.007+00:002012-04-19T13:41:50.830+01:00Design and the Market - Business Proposal Project<div style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><style>
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-signature:3 0 0 0 1 0;}
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">charset</span></span>:2;
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-pitch:variable;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-signature:0 268435456 0 0 -2147483648 0;}
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">panose</span></span>-1:0 0 0 0 0 0 0 0 0 0;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">charset</span></span>:128;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-generic-font-family:roman;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-format:other;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-pitch:fixed;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-signature:1 134676480 16 0 131072 0;}
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">panose</span></span>-1:0 0 0 0 0 0 0 0 0 0;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">charset</span></span>:128;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-generic-font-family:roman;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-format:other;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-pitch:fixed;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-signature:1 134676480 16 0 131072 0;}
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">panose</span></span>-1:2 4 5 3 5 4 6 3 2 4;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">charset</span></span>:0;
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-pitch:variable;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-signature:3 0 0 0 1 0;}
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<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">panose</span></span>-1:2 0 5 3 0 0 0 2 0 4;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">charset</span></span>:0;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-generic-font-family:auto;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-pitch:variable;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-font-signature:-2147483545 0 0 0 1 0;}
/* Style Definitions */
p.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoNormal</span></span>, <span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">li</span></span>.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoNormal</span></span>, div.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoNormal</span></span>
{<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">unhide</span></span>:no;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">qformat</span></span>:yes;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-pagination:widow-orphan;
font-size:12.0pt;
font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-font-family:"MS 明朝";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-font-family:"Times New Roman";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>;}
p.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraph</span></span>, <span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">li</span></span>.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraph</span></span>, div.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraph</span></span>
{<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-priority:34;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">unhide</span></span>:no;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">qformat</span></span>:yes;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-add-space:auto;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-pagination:widow-orphan;
font-size:12.0pt;
font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-font-family:"MS 明朝";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-font-family:"Times New Roman";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>;}
p.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpFirst</span></span>, <span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">li</span></span>.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpFirst</span></span>, div.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpFirst</span></span>
{<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-priority:34;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">unhide</span></span>:no;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">qformat</span></span>:yes;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-add-space:auto;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-pagination:widow-orphan;
font-size:12.0pt;
font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-font-family:"MS 明朝";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-font-family:"Times New Roman";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>;}
p.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpMiddle</span></span>, <span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">li</span></span>.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpMiddle</span></span>, div.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpMiddle</span></span>
{<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-priority:34;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">unhide</span></span>:no;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">qformat</span></span>:yes;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-add-space:auto;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-pagination:widow-orphan;
font-size:12.0pt;
font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-font-family:"MS 明朝";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-font-family:"Times New Roman";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>;}
p.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpLast</span></span>, <span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">li</span></span>.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpLast</span></span>, div.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoListParagraphCxSpLast</span></span>
{<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-priority:34;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">unhide</span></span>:no;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">qformat</span></span>:yes;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-type:export-only;
margin-top:0cm;
margin-right:0cm;
margin-bottom:0cm;
margin-left:36.0pt;
margin-bottom:.0001pt;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-add-space:auto;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-pagination:widow-orphan;
font-size:12.0pt;
font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">asc</span></span>ii-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-font-family:"MS 明朝";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-font-family:"Times New Roman";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>;}
.<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">MsoChpDefault</span></span>
{<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-style-type:export-only;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-default-props:yes;
font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">ascii</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-font-family:"MS 明朝";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">fareast</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-font-family:<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">Cambria</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">hansi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">latin</span></span>;
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-font-family:"Times New Roman";
<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">mso</span></span>-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>-theme-font:minor-<span style="background: none repeat scroll 0% 0% yellow;" class="<span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">goog</span>-spellcheck-word"><span style="background: none repeat scroll 0% 0% yellow;" class="goog-spellcheck-word">bidi</span></span>;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:72.0pt 90.0pt 72.0pt 90.0pt;
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</style> </div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The aim of this module is to make it easier for us to set up our own business once we finished our studies. We use a toolkit by NESTA and we have workshops every Friday to discuss ideas. I found this module extremely useful so far although it isn't my favorite thing to think about business. This toolkit meant to be creative and I think it is as much as possible. </span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>NESTA Creative Enterprise Toolkit</b></span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;">Notes:</span><br />
<span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">What is it that I do?</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I do printed textiles.</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Why should my customers care? </span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Because I try to capture beauty in my work and influence customers’ emotions in a good way, which can affect their mood, maybe even their well-being.</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><i><span lang="EN-US">“Customer demand is like putting petrol in a car. You may be going along, even at speed, but unless you keep refueling you’ll grind to a halt at some point.”</span></i></span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: small;">- Talk about the benefits the creation will bring, rather than describing its features and functions. </span><br />
<span lang="EN-US" style="font-size: small;">- Customers always have to be in the center of the business idea. What benefits my product has to offer for them? Check the benefits through customer satisfaction surveys. </span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: small;">- Innovation is essential to keep my customers interested in my inventions. Communicate the vision of my business clearly and consistently. Research the market if there’s a need for what I’m offering and if not I have to create demand for the product. </span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><br />
<span style="font-size: small;"><b><span lang="EN-US">How to protect intellectual property?</span></b></span></div><div class="MsoListParagraphCxSpFirst" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Make a list of all my creative assets.</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Register them at the UK Intellectual Property Office website.</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> - </span></span><span lang="EN-US" style="font-size: small;">Have written confidentiality agreements with manufacturers and clients.</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Record the making/designing process with dates (including emails).</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Every copy of my work has to be marked with </span><span lang="EN-US" style="font-size: small;">©</span><span lang="EN-US" style="font-size: small;"> (Name of owner, Date Country).</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Packaging has to have </span><span lang="EN-US" style="font-size: small;">®</span><span lang="EN-US" style="font-size: small;"> and design rights number on it.</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Don’t give rights to clients without asking for external advice, and charge an assignment fee.</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> - </span></span><span lang="EN-US" style="font-size: small;">Keep an eye on advertised new trade trademarks, see if any infringes mine.</span></div><div class="MsoListParagraphCxSpMiddle" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Ask a lawyer if I need to take action.</span></div><div class="MsoListParagraphCxSpLast" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- More advice: Own-it – Intellectual property Advice for Creative Businesses.</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Values Chart:</span></b></span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: small;">It’s crucial to keep reminding myself what is important for me, what values inspire me and keep me going so I won’t get lost in the business world.</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6qW2MEWbXTA-O0eGmbwKUL7oOl35oTbrJh4RnjZNreHPVCcpVjj_hKz4nRn5PnMdM3FEegGj-itTQdiDVgXva0UsX1n7GSfiS0YTJNS4bnornqHL_pj1vmmr5Gc3nhqtTDpE03yXJEYY/s1600/values.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6qW2MEWbXTA-O0eGmbwKUL7oOl35oTbrJh4RnjZNreHPVCcpVjj_hKz4nRn5PnMdM3FEegGj-itTQdiDVgXva0UsX1n7GSfiS0YTJNS4bnornqHL_pj1vmmr5Gc3nhqtTDpE03yXJEYY/s320/values.jpg" width="310" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5IESBLGP6I3LFGG_p-T0ygUWfEsxwdGQsnVCQkumO2tMT9KgbCEsBLx6ncWQI5yenEcs9Cj3-4U1qW1as1RBmSBcdk_vIA_G5k-U_hHT4isQq7bjvVtQp8lXax2UkGqLulqubzO4RIiA/s1600/1+1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span lang="EN-US" style="font-size: small;">Find the balance between passions, talents and economic drive to create a sustainable business.</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span lang="EN-US">Mission Statement:</span></b></span></div><div class="MsoListParagraphCxSpFirst" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Why my business exists and its future intentions?</span></div><div class="MsoListParagraphCxSpLast" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span lang="EN-US" style="font-size: small;">-<span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span lang="EN-US" style="font-size: small;">- Motivational, realistic, 3-4 sentences long.</span><br />
<div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4PvlXFA1NlpFIZR68EKC3fLnhCfqnPOgtMK9lvglvdpZpVlwO4g1o6yQWQ43XC316uwC3dLN3X-AQxLM4U66xxiXx1he_ntBpHuACobxf4rA0ieczE6EsmNHx1T84E-tm8pVTNlqT9Rw/s1600/mission.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0CMsAKPAFiUyyYTrOe0rDHvKLmmWjPutMPoPBbE8ODHXHiZdVY9ahzRE3KZ6aQlNRa5hlqzPATlevGnvLKurNBjAoD9zYHc_Vi5FM5-I0GFJr29uMPIAOmm7W-SrPj_Irk0uxDX2NZeI/s1600/missionstatement.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0CMsAKPAFiUyyYTrOe0rDHvKLmmWjPutMPoPBbE8ODHXHiZdVY9ahzRE3KZ6aQlNRa5hlqzPATlevGnvLKurNBjAoD9zYHc_Vi5FM5-I0GFJr29uMPIAOmm7W-SrPj_Irk0uxDX2NZeI/s320/missionstatement.jpg" width="320" /></a></div></div><div class="MsoNormal" style="color: #ffe599; font-family: Arial,Helvetica,sans-serif;"><div><span style="font-size: small;"><br />
</span></div><div><span style="font-size: small;"><b>Evidence Modelling:</b></span></div><div><span style="font-size: small;">Visualising my business in details:<b><br />
</b></span></div><div><span style="font-size: small;">What does it enhance?</span></div><div><span style="font-size: small;">What does it replace/make less desirable?<br />
What does it revive?</span></div><div><span style="font-size: small;">What might be the backlash?</span></div><div><span style="font-size: small;">Could an idea become so successful it actually ends up having a negative effect? For example, if a car-sharing service is so well designed it actually tempts people off public transport and into cars, increasing congestion, then a successful idea actually ends up having a negative effect.</span><br />
<div style="text-align: center;"><br />
</div></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgprvUBPrrF5VfdweECRqbsJ5Yp7EEI8WICck4jPGkWZeZEHceEA6t8SMWfnG3Z4ZZ_EMp5kpoKgzx7F8W1dcDN6kFYaV2ujqrqkHU3xYGiJj3rxU-9V5QLSTIRwCD4QrRdzFnYwMLyIqE/s1600/1+2.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgprvUBPrrF5VfdweECRqbsJ5Yp7EEI8WICck4jPGkWZeZEHceEA6t8SMWfnG3Z4ZZ_EMp5kpoKgzx7F8W1dcDN6kFYaV2ujqrqkHU3xYGiJj3rxU-9V5QLSTIRwCD4QrRdzFnYwMLyIqE/s320/1+2.jpeg" width="320" /></a></div><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJZ9zLHLW0ECLGzzgeKVqCHjMhrb41App4apbo1rYtbKU-Ujn7unaNPtkSeiV_gVMoRIq_mQNC4zyKZqIuuK0lzq9xwcICvUn2kgjbfECXShdtUJ6h2-FlMTba_psjgTl6FyA7JumCQU/s1600/1.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilJZ9zLHLW0ECLGzzgeKVqCHjMhrb41App4apbo1rYtbKU-Ujn7unaNPtkSeiV_gVMoRIq_mQNC4zyKZqIuuK0lzq9xwcICvUn2kgjbfECXShdtUJ6h2-FlMTba_psjgTl6FyA7JumCQU/s320/1.jpeg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx2HpcjsCDfgUMOU5nQMA5fkFZn9J_T-YGhUY6as1I26D4UtMSvOnS1UxLdLBryvZyMaxUdveAttqVK9xhzDRYL_MlF8SqltMFptbLxP6PkmOjyfBY3ZxwSKsnaLl8qQT_eIBfF9ChEvQ/s1600/DSC01992.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></span></div><div><span style="font-size: small;"><br />
</span></div><div><span style="font-size: small;"><b>SWOT analysis:</b></span></div><div><br />
</div><div><span style="font-size: small;"> </span><style>
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</style> </div><div class="MsoNormal"><span style="font-size: small;">I took more of a personal approach on this task, simple because I found it more useful for now. It should be more about the market, my customers, and my team but at this stage I can’t think about those. Well, I've tried to be brutally honest since the aim of this exercise is to turn our negative qualities into positive.</span></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIpi5S0FG3tDac5MfZLEWR4Huzj8iwVGhCJjnJiaDbCarik3Hb1VQo02tRfeKvXrzVA4nBDQqcxPG4yk4f-Z3wLurQo3QijK_0ToDXcn5sf3G_8DAFcAprQ2DO0VBxBfXvEKeEEEMiHv4/s1600/1+3.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIpi5S0FG3tDac5MfZLEWR4Huzj8iwVGhCJjnJiaDbCarik3Hb1VQo02tRfeKvXrzVA4nBDQqcxPG4yk4f-Z3wLurQo3QijK_0ToDXcn5sf3G_8DAFcAprQ2DO0VBxBfXvEKeEEEMiHv4/s320/1+3.jpeg" width="320" /></a></div><span style="font-size: small;"> </span><span style="font-size: small;"><b><br />
</b></span></div><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhn4mqYydS8LwT04wLfcTN9MaOEMRUBRxtAkZeTIuje9OATFeh5dfKvM7fBd3QBX1oY5RY3KRPtyX_5KESZumT1XKwipuI52_-PRr226ugBIR5orYz0-ZyXlb02G9IXjlxc-oAtkRKLCfw/s1600/DSC01994.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"></a><b>Fake Evidence:</b></span><br />
<div><span style="font-size: small;"><br />
</span></div><div><style>
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</style><span style="font-size: small;"> </span> </div><div class="MsoNormal"><span style="font-size: small;">Visualise my business in a context! Communicate my idea! Where would I see my product to be featured? What’s my biggest dream for my company?</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: small;">At this point I don’t have a finished idea about my business, not even about my own style. However I find it very useful to think about it and learning this technique also allows me to repeat it any time I want to.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: small;">I had a look at several websites and magazines to find the perfect one to be featured in. </span></div><div class="MsoNormal"><span style="font-size: small;">My absolute favorite: </span></div><div class="MsoNormal"><span style="font-size: small;"><i><b>i-D</b></i> <i>is a British </i><i>magazine dedicated to fashion, music, art and youth culture. </i><i>i-D</i><i> was founded by designer and former Vogue art director Terry Jones in 1980. The first issue was published in the form of a hand-stapled fanzine with text produced on a typewriter. Over the years the magazine evolved into a mature glossy but it has kept street style and youth central to every issue. </i></span></div><div class="MsoNormal"><span style="font-size: small;">And who else could wear my dress in case I have to 'Think BIG' than <span class="st"><i>Björk</i></span>. It would be amazing :)</span></div><div class="MsoNormal"><span style="font-size: small;">But to get the founding for my own business I would be happy to work for Kenzo, Etro or Missoni, just too keep it realistic :) </span></div><div><span style="font-size: small;"> </span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5v9pEVtw0iitgeUw-i-IlXTcpgQc9YMgW45rsb79fo_ykgEcg4AGSUYbpk3L7itijMDmptCHPgdEjhdQ-2Y8WUxSOqPuflxAVteJnDLAedGGg2N9FvOrX608XV5vkp-RTMhDYiGd34FQ/s1600/poster4.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2xZmNATx37W7Lxm2ycfn8A-CAGksPyadtd8bICdGOZrLJrQGgxw7tDQWuHX7ShVe46sQ9BU0bs7WW0lJpdihPnC7kn4D5GP_yFKiOqzd_wEqtJc6QAN3N1AmTIcD6RqyRRczgDmJiphY/s1600/1+4.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg2xZmNATx37W7Lxm2ycfn8A-CAGksPyadtd8bICdGOZrLJrQGgxw7tDQWuHX7ShVe46sQ9BU0bs7WW0lJpdihPnC7kn4D5GP_yFKiOqzd_wEqtJc6QAN3N1AmTIcD6RqyRRczgDmJiphY/s320/1+4.jpeg" width="242" /></a></div><span style="font-size: small;"><br />
</span><br />
<span style="font-size: small;"><b>Research to find the material for my Fake Evidence:</b></span><br />
<br />
<span style="font-size: small;">I had a look </span><span style="font-size: small;">at <a href="http://katefletcher.com/">Kate Fletcher</a>'s blog, <a href="http://notcouture.notcot.org/">Notcouture</a>, </span><span style="font-size: small;">and <a href="http://www.treehugger.com/">Treehugger</a><b>.</b></span><br />
<br />
<span style="font-size: small;"><b>I found other interesting websites:</b></span><br />
<span style="font-size: small;"> </span><style>
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<div class="MsoNormal"><span style="font-size: small;"><a href="http://sapnamagazine.com/2009/eco-friendly-gear-goes-glam/"><span lang="EN-US">http://sapnamagazine.com/2009/eco-friendly-gear-goes-glam/</span></a><span lang="EN-US"></span></span></div><span style="font-size: small;"> </span><br />
<div class="MsoNormal"><span style="font-size: small;"><a href="http://www.stylewillsaveus.com/content.php?ContentType=Magazine&CatID=206"><span lang="EN-US">http://www.stylewillsaveus.com/content.php?ContentType=Magazine&CatID=206</span></a></span></div><div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"> </span><span lang="EN-US"> </span></span></div><div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"></span></span></div><div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"></span></span></div><div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"></span></span></div><div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"></span></span></div><div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"></span></span></div><div class="MsoNormal"><span style="font-size: small;"><b><span lang="EN-US">And also:</span></b></span></div><div class="MsoNormal"><span style="font-size: small;"> </span><style>
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</style> </div><div class="MsoNormal"><span style="font-size: small;"><a href="http://ecofriendlyfashion.blogspot.com/"><span lang="EN-US">http://ecofriendlyfashion.blogspot.com/</span></a><span lang="EN-US"></span></span></div><span style="font-size: small;"> </span><br />
<div class="MsoNormal"><span style="font-size: small;"><a href="http://www.earthtimes.org/green-blogs/eco-friendly-fashion/"><span lang="EN-US">http://www.earthtimes.org/green-blogs/eco-friendly-fashion/</span></a><span lang="EN-US"></span></span></div><span style="font-size: small;"> </span><br />
<div class="MsoNormal"><span style="font-size: small;"><a href="http://thegreenloopblog.com/category/ethical-style-watch"><span lang="EN-US">http://thegreenloopblog.com/category/ethical-style-watch</span></a><span lang="EN-US"></span></span></div><span style="font-size: small;"> <a href="http://www.ecofashionworld.com/"><span lang="EN-US">http://www.ecofashionworld.com/</span></a> <b><span lang="EN-US"><br />
</span></b></span><br />
<div class="MsoNormal"><span style="font-size: small;"><span lang="EN-US"><br />
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</div><span style="font-size: small;"> </span><span style="font-size: small;"><b><br />
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<span style="font-size: small;"><b> </b><b><br />
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</span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-66052450933728433382012-03-08T13:56:00.002+00:002012-03-08T14:04:15.186+00:00Bradford Competiton<div style="text-align: left;">For this project we were asked to choose a couple of designs from our previous sketchbooks as a starting point. I selected two designs from last year. I used the flower bit of the first one but my main inspiration was the second one. </div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPWdxespZyscONvoRuZjwqUSUwYJdX8qLhCTIAMuNQSbw8MWMch_WGzHfH71-PYZyp07LerWrJWASkQOwghqjSeD4jpIvRrwQux2FNHV1Hs6cOmsZbv5r2tQMfyXwQJrlUNcgflhWJ2mM/s1600/Screen+shot+2012-03-08+at+12.17.35.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPWdxespZyscONvoRuZjwqUSUwYJdX8qLhCTIAMuNQSbw8MWMch_WGzHfH71-PYZyp07LerWrJWASkQOwghqjSeD4jpIvRrwQux2FNHV1Hs6cOmsZbv5r2tQMfyXwQJrlUNcgflhWJ2mM/s320/Screen+shot+2012-03-08+at+12.17.35.jpg" width="320" /></a></div><br />
During this trend forecasting project in last year I was looking at aged by time surfaces and rough textures. I've tried to combine the colours of the two pieces to set up my colour charts for the new project. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3PLVXvxXWKBKuN2bVSZ7JL6Yrvj3nnRVWYNeJ9jZCGTs71se9IWMfgN0irgrtj9cCsF01dBxfJF8WoeE03jo2viZaUCqxwsX9rrDyKr9fOQSBjkJYiXTjciU_axG55YBrqAmSQVj4QPI/s1600/Screen+shot+2012-03-08+at+12.21.56.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3PLVXvxXWKBKuN2bVSZ7JL6Yrvj3nnRVWYNeJ9jZCGTs71se9IWMfgN0irgrtj9cCsF01dBxfJF8WoeE03jo2viZaUCqxwsX9rrDyKr9fOQSBjkJYiXTjciU_axG55YBrqAmSQVj4QPI/s320/Screen+shot+2012-03-08+at+12.21.56.jpg" width="320" /></a></div><br />
I had a look at the current trends and worn, blurred, and stressed fabrics still in fashion. In fact they forecasted to be best sellers in the future so I decided to start experimenting with texture. The photo below shows my wall above my desk where I taped all the inspiration I found.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWPvUA-iF1niXiFiLJE2ZlHHlANfkAjXOQKM5kixGWDq0rh_dqS0czI6KzR4kp1RLcfPLfDtn0hEsLuVEkoi8b7QF6BEBIWDFPs-ruhRWGjHoOXlK-JeL-ZH4cO1VpgJssRaX0QQOt6Ws/s1600/Screen+shot+2012-03-08+at+12.23.32.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhWPvUA-iF1niXiFiLJE2ZlHHlANfkAjXOQKM5kixGWDq0rh_dqS0czI6KzR4kp1RLcfPLfDtn0hEsLuVEkoi8b7QF6BEBIWDFPs-ruhRWGjHoOXlK-JeL-ZH4cO1VpgJssRaX0QQOt6Ws/s320/Screen+shot+2012-03-08+at+12.23.32.jpg" width="320" /></a></div><br />
My first experiments with texture...in terms of colour they are a disaster but they provided me a starting point to move on. I quite liked the creased pattern that I achieved by printing with crushed up tracing paper. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrlupi6eXBA2VgaewpnLIUbupY6spgfMRUMT5HEgzf_3-0cFKAmQsZ85v3tQEByhhrDq9rFFY6T8gRuN7ibZKL7dooyaY_V8z5G6c02xGvFOTjtFysUsN5WGrgAFcwoV475wP2tBz7_rE/s1600/Screen+shot+2012-03-08+at+12.24.23.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrlupi6eXBA2VgaewpnLIUbupY6spgfMRUMT5HEgzf_3-0cFKAmQsZ85v3tQEByhhrDq9rFFY6T8gRuN7ibZKL7dooyaY_V8z5G6c02xGvFOTjtFysUsN5WGrgAFcwoV475wP2tBz7_rE/s320/Screen+shot+2012-03-08+at+12.24.23.jpg" width="320" /></a></div><br />
I kept experimenting with colour, drawings, and composition until I got an idea where to move on.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFYQSPKog32oobDstbSoownPA4sS6-KrTXvTsl8ru9Acb1Xf-nWqw5l6k1l9889GwN1js2yS7xSw2i4cvFoRc1caj8KzjUWwMaXJR7I8suAZo8jGL8RU4mQFAY9v4yLa1gsPPN7_fUC0c/s1600/Screen+shot+2012-03-08+at+12.25.14.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFYQSPKog32oobDstbSoownPA4sS6-KrTXvTsl8ru9Acb1Xf-nWqw5l6k1l9889GwN1js2yS7xSw2i4cvFoRc1caj8KzjUWwMaXJR7I8suAZo8jGL8RU4mQFAY9v4yLa1gsPPN7_fUC0c/s320/Screen+shot+2012-03-08+at+12.25.14.jpg" width="320" /></a></div><br />
I painted a couple of textured pages in my sketchbook where I used masking fluid to make them more interesting. I repainted the flowers from my first inspirational piece and I also further developed the design with the holes (above) which I quite liked. Then I scanned everything in and started to play around in Photoshop. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1XY14Oz8t7XL1L2Dgn1FheGMiPSYTncLW0oSmQFtq5QHpSfeEMCA-j_A-w6P0LcLFzbRj8gVfDlqPvgbfnZJrQSs_ZaJ74NawUr7ExVL5OyIeczdANaeUVKv8RZnT_2hywFpVmTMRCgk/s1600/Screen+shot+2012-03-08+at+12.26.06.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1XY14Oz8t7XL1L2Dgn1FheGMiPSYTncLW0oSmQFtq5QHpSfeEMCA-j_A-w6P0LcLFzbRj8gVfDlqPvgbfnZJrQSs_ZaJ74NawUr7ExVL5OyIeczdANaeUVKv8RZnT_2hywFpVmTMRCgk/s320/Screen+shot+2012-03-08+at+12.26.06.jpg" width="320" /></a></div><br />
I created more textured surfaces to get a good variety. I used mono-printing with/on different papers. I scanned these in as well and started to layer them up, colour them in on the computer.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpEmpxqwhfVaVV9kp2r4iHBEnhksVoGaAP-Wr1m1yfjfYIj9rd6hpB7yKEZZ62O00gURim5YJJ7Gm_HM3YlTWuGiyE259tMU1M233rpXCigkdndf1RudNkMxTuFX_lSsyzXF3QciWyO68/s1600/Screen+shot+2012-03-08+at+12.27.16.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgpEmpxqwhfVaVV9kp2r4iHBEnhksVoGaAP-Wr1m1yfjfYIj9rd6hpB7yKEZZ62O00gURim5YJJ7Gm_HM3YlTWuGiyE259tMU1M233rpXCigkdndf1RudNkMxTuFX_lSsyzXF3QciWyO68/s320/Screen+shot+2012-03-08+at+12.27.16.jpg" width="320" /></a></div><br />
I had several trials because I found it very difficult to sort out the right colours in Photoshop. They were all very bold, and strong. They also turned out to be totally different once I printed them out. So I just kept experimenting...<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg07bO9rNhdc4hawnYRrkO7byVi_yY4-Zq-zkMohyphenhyphenl9Eo8sOlr_a-PdO_Am5Kxnj1v1TWj30fTdV9PKhvtaWQmITbdNLtkjWR906dxKDHcZsvBLuTUsrE6V3Q-C2BT0tHnuVcwFOCpEVps/s1600/Screen+shot+2012-03-08+at+12.28.04.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg07bO9rNhdc4hawnYRrkO7byVi_yY4-Zq-zkMohyphenhyphenl9Eo8sOlr_a-PdO_Am5Kxnj1v1TWj30fTdV9PKhvtaWQmITbdNLtkjWR906dxKDHcZsvBLuTUsrE6V3Q-C2BT0tHnuVcwFOCpEVps/s320/Screen+shot+2012-03-08+at+12.28.04.jpg" width="320" /></a></div><br />
Finally I decided to steal the colours from my favourite design and use them in my supporting samples. I ended up with a nice collection of digitally printed samples.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQBCpIY9rrOJ7hG58wkwUGYq6Uiwlw24ad5iE0XFAIJEkN4BlgosIdlTY33sBhdKewNHPn6kOlGYnuWKzg__-9jHBPp8qYV0U7oQO-obxFIRtQSVDbE1HwkZBG2jdTKTUc-ukYPFG3eco/s1600/Screen+shot+2012-03-08+at+12.29.07.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQBCpIY9rrOJ7hG58wkwUGYq6Uiwlw24ad5iE0XFAIJEkN4BlgosIdlTY33sBhdKewNHPn6kOlGYnuWKzg__-9jHBPp8qYV0U7oQO-obxFIRtQSVDbE1HwkZBG2jdTKTUc-ukYPFG3eco/s320/Screen+shot+2012-03-08+at+12.29.07.jpg" width="320" /></a></div><br />
I thought my main sample would look nice in old interiors so i went to the library to find the perfect book:<br />
<b>The Well-Worn Interior </b>by <i>Robin Foster and Tim Whittaker</i>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPU6kw6irjzFjWHn7XLL3GbaOnK0OVht3dy8kbHB4kUveA8uhZrES69THvkJvmzHzrIkb4RK5V9v9rCjylvYWgD9_w2-y38vHTpzW-iR8E9byMIXLPPnpPMy8No1pMYkxoONZrhpkdEfE/s1600/context1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPU6kw6irjzFjWHn7XLL3GbaOnK0OVht3dy8kbHB4kUveA8uhZrES69THvkJvmzHzrIkb4RK5V9v9rCjylvYWgD9_w2-y38vHTpzW-iR8E9byMIXLPPnpPMy8No1pMYkxoONZrhpkdEfE/s320/context1.jpg" width="246" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix7dibHo4CPiuaGRzeY4B7qkl-4VJuaN5Q0fzUqRFzuCQ1ilJedfNCrB2W2p-BOi3ngxeviJl4rZV-NXmBn9qRChk2FthYVjSzuOr6Vg3Y9muygTtFcbklQ9XhEfgXYsv5lINHrVaYi14/s1600/context2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEix7dibHo4CPiuaGRzeY4B7qkl-4VJuaN5Q0fzUqRFzuCQ1ilJedfNCrB2W2p-BOi3ngxeviJl4rZV-NXmBn9qRChk2FthYVjSzuOr6Vg3Y9muygTtFcbklQ9XhEfgXYsv5lINHrVaYi14/s320/context2.jpg" width="246" /></a></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-15954940270835192462012-02-26T21:10:00.001+00:002012-02-26T21:11:45.580+00:00Design and the Market - Group Enterprise Research Project - Final Presentation<div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi33-MdQv6iGCHiSlfWLESIYNf8Nfh1KOk7Psdpjo0gQJICiz2GPUIIdNWCVwoPssMIrQBvgFQbQ1OaWuv4B-nn49w18-5VIXcY37KyRweGs7_GilHfcF2hdkpZ9E4Z8vfxxv9fCW_89D0/s1600/PP+whole.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi33-MdQv6iGCHiSlfWLESIYNf8Nfh1KOk7Psdpjo0gQJICiz2GPUIIdNWCVwoPssMIrQBvgFQbQ1OaWuv4B-nn49w18-5VIXcY37KyRweGs7_GilHfcF2hdkpZ9E4Z8vfxxv9fCW_89D0/s320/PP+whole.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFmplVnipu56HBzJ2EikhnVyd6snlTeDVi-XPl-IeVgdu5EXCpG1l9OB_qpFATE2PcahcfObDBGupGMoT9ejHyEB1Ci3rd1Ipdf8BfQPgPexHVpkKgkMhVlHeYJWTM4EX1kkEJHPVnW58/s1600/PP+judy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFmplVnipu56HBzJ2EikhnVyd6snlTeDVi-XPl-IeVgdu5EXCpG1l9OB_qpFATE2PcahcfObDBGupGMoT9ejHyEB1Ci3rd1Ipdf8BfQPgPexHVpkKgkMhVlHeYJWTM4EX1kkEJHPVnW58/s320/PP+judy.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">“Start Creating Jobs For Yourself.”<br />
<br />
Judy R Clark graduated from Heriot-Watt University in 2006 with a first class honours degree. Shortly after she decided to move back home, to save money and concentrate on trying to sell her work in various Scottish boutiques. As well as this, she signed up to the Highlands and Islands business course, which provided her with opportunities to attend networking events, exhibitions and arranged fashion events. During this time she met Sandra Murray MBE at a fashion exhibition and she kindly took her on as an intern for one year. Still striving for bigger and better, Judy applied for countless internships with Alexander McQueen and Vivienne Westwood and after many rejections she was accepted to Alexander McQueen, when her idea to illustrate the bottom of her CV attracted their attention. Judy commented that her internship with McQueen taught her primarily how to run a successful studio, how to co-ordinate people and work as part of a team. <br />
“This is something you really have no idea about until you experience it.”<br />
Judy worked as a textile designer for McQueen creating fabrics for swatches or colour ways and producing mood boards. She said she would go back again in a heartbeat but that we shouldn’t underestimate the hard work involved in working for a big design house. “You would spend a full day there, mostly standing. It was pretty gruelling.”<br />
Its interesting how as soon as Judy finished her internship she let the hub of London and moved back to Scotland. She has since set up her own studio space in Edinburgh and is establishing herself as one of Scotland’s best up and coming designers. <br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Et82IuA11aZeKxYLr7sZ2sQeJlin6Q8q8DIQxW3qM_Iy4eWWd7AtisUXEEN6QFH5t9BEgB3lHd2XbUb93QmmR1bDgn5xz1n5A0EspSSOEVzHSisiasJxUZsuZglUeB3pxw8WCUqBdF8/s1600/PP+create+jobs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9Et82IuA11aZeKxYLr7sZ2sQeJlin6Q8q8DIQxW3qM_Iy4eWWd7AtisUXEEN6QFH5t9BEgB3lHd2XbUb93QmmR1bDgn5xz1n5A0EspSSOEVzHSisiasJxUZsuZglUeB3pxw8WCUqBdF8/s320/PP+create+jobs.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span><span style="font-size: small;">"It's not a major operation it's just me in a room"<br />
<br />
Many people who interview Judy in her studio arrive with big expectations. They don’t seem to realise that being a new designer can mean working long hours on your own locked up in a room. Judy mentioned that it can sometimes make you feel isolated and that's not very inspirational, but its just part of building up her business. However she tries to make the studio space itself inspiring, filling it with vintage objects, materials, sketches, and mood boards which give it a creative atmosphere. Often found lying in amongst all her nic nacs are her 2 cats called Vivienne and Westwood and they also help keep her company when she’s working long hours.<br />
Judy’s success has lead to a busy few years with many projects and exhibitions to organise, as well as keeping her business ticking over. But why is she doing everything on her own? She could have interns but she said but it's hard to know whether there what she’s looking for or even whether they’ll get on. She's really not keen on working alongside other fashion designers either because when they're using the same inspirations they can start to come up with very similar ideas and Judy loves her creations to be unique. <br />
Then how is she managing it all own her own? Judy admits she would not have been able to start up at all without winning the NESTA founding, called Starter for six and the JOLOMO award. She learned a lot of what she knows about business from NESTA support, where she got lectures on things like cash flow and yearly projections, something I think we all accept at this stage we know nothing about. She jokes as long as you keep all your invoices extremely organised and can bribe a friend to help you, you’ll be fine. Nesta provides you with enough money to start up but she says she would advise us to try and not to spend so much money when just starting out. After Nesta she entered the JOLOMO award, an award set up by the artist John Lowrie Morrison to encourage and recognise young emerging talent. She said she was completely broke before JOLOMO so has always described it as the stepping stone to her career. <br />
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</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUQ9vr7EvxWA_TL3bA644zMuY4yqlfZUAUcxzba1HoRQVO-PQEqJSsOww_b-TNYS_CGLr32aOifS2zXMSRXYQEPBshHn8JtXqy5ZzLN6a2aAjIeev79-hyWXWl44FPP5ytqHA0sN8X0mI/s1600/PP+me+in+a+room.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUQ9vr7EvxWA_TL3bA644zMuY4yqlfZUAUcxzba1HoRQVO-PQEqJSsOww_b-TNYS_CGLr32aOifS2zXMSRXYQEPBshHn8JtXqy5ZzLN6a2aAjIeev79-hyWXWl44FPP5ytqHA0sN8X0mI/s320/PP+me+in+a+room.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">“Who’ll wear it? Well I’ll wear it!”<br />
<br />
When asked to describe her niche in a few words Judy said, distinctly modern, with a theatrical edge, Harris tweeds juxtaposed with exquisite Nepali silks and of course tailoring. Her inspiration she admits is largely from historical garments and her love of TV show house of Elliot , she commented that “I once spent about five hours in the V&A in London just looking at the costumes and dresses.‘ You can see this influence in her work along with inspiration from her world travels to exotic places. It’s the combination of these aspects that makes her work so eclectic. She describes her audience as “eccentric wearers,” someone who loves “bespoke style”. <br />
In 2009 her unique style was noticed by New York’s fashion elite, when she was invited, as a top Scottish designer to showcase her work in ‘Dressed to Kilt’ in New York. She managed to nearly sell out her entire collection within a few days of arriving, fashionistas lapping up her classic yet contemporary Harris Tweed creations. <br />
She was described as ‘a great ambassador for Scottish fashion’ and invited back for future years.<br />
Dressed to kilt was all about a celebration of everything she stands for, she wants to keep her look fresh without conforming to changing fashion trends and this is probably easier because of her timeless historical influences. When asked who’ll wear it she said assertively, “well I’ll wear it!” This shows her complete confidence in her work and her unwillingness to change her ethos for anyone! She has a passion for what she does and she does it the way she wants!<br />
Because of this she has been given some great opportunities, recently getting the opportunity to design a dress for Fords centennial year. The challenge was to make the dress out of car parts, from car keys to rear lights to seat covers. Even when working with this unusual material she has retained her use of crinolines and historic style. Making the jacket out of a car seat cover with movable speedometer, so you can choose how fast you want to go. The dress has been a talking point all over the world, being featured in Marie Claire, The Sydney times and USA today, even Jeremy Clarkson has blogged about it.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0-MwYqt4VVOkspg6EFdBH8m_rIPZwrHW8AppBnvY7V8Xol7a50VOH5J3G78twgM4xMedQL4-HIvbTuaYgpc_7TqKtDWFuWa1Tki57JtRHe_oroRKoKPJ4uwfeYLJSxlOlYu-ziBkRE14/s1600/PP+niche.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0-MwYqt4VVOkspg6EFdBH8m_rIPZwrHW8AppBnvY7V8Xol7a50VOH5J3G78twgM4xMedQL4-HIvbTuaYgpc_7TqKtDWFuWa1Tki57JtRHe_oroRKoKPJ4uwfeYLJSxlOlYu-ziBkRE14/s320/PP+niche.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbt9JEVK_WgoznUQSn7-LNAKdzQdt3K_3ZpnV39FRzIsZljOsZs2_QbxnwKsOaItArfKxvJ6wdX_wK3WrVj1KGy1JPhVHHxLnW_MQ71lj2eYBuXD25nY32elDRearanIKJB-nxryrXZj4/s1600/PP+I%2527ll+wear+it.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbt9JEVK_WgoznUQSn7-LNAKdzQdt3K_3ZpnV39FRzIsZljOsZs2_QbxnwKsOaItArfKxvJ6wdX_wK3WrVj1KGy1JPhVHHxLnW_MQ71lj2eYBuXD25nY32elDRearanIKJB-nxryrXZj4/s320/PP+I%2527ll+wear+it.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSF7eOwmEmHfh3VDFlIJjEGFkrNZNPM63tUmht6FiMIZUv8Rs5jH0JKIMBHwxxSMbmjnpfMubpqwyLBtouseN7-TelqkvpW-99b4A0kSV1tMFwA_7Ri6D2Tfe_kXxYGtG39S3278OfuGk/s1600/PP+ford.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjSF7eOwmEmHfh3VDFlIJjEGFkrNZNPM63tUmht6FiMIZUv8Rs5jH0JKIMBHwxxSMbmjnpfMubpqwyLBtouseN7-TelqkvpW-99b4A0kSV1tMFwA_7Ri6D2Tfe_kXxYGtG39S3278OfuGk/s320/PP+ford.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span><span class="messagebody" style="font-size: small;">"It's all about the networking"</span><span style="font-size: small;"><br />
<br />
<span class="messagebody">A point that came up time and time again whilst chatting to Judy was the importance of networking. Our own design and the market module puts a great emphasis on creating a professional online presence for yourself, to raise your profile and create useful connections. Judy would see other designers updating blogs or making connections via twitter and think why am I not doing that? If you are not promoting yourself online there is a whole world of business you are missing out on. Judy maintains a blog, along with Twitter and LinkedIn accounts to connect with her market. She describes social media applications as a direct link of communication with customers, investors and anyone else of interest, giving them a much better insight into her working life and creating a personal connection. Social networking has also helped her reach out to a global marketplace that would not have been available to her otherwise. </span><br />
<span class="messagebody">When it comes to physically going out and networking with other designers at events and shows Judy insists you must be strict with yourself, "push yourself to go to everything" were her words of advice, regardless of whether she wants to or feels up to it, Judith attends as many networking, forecasting and relevant events as possible. She tells herself “at least I was there”. Because of her connections with the highlands and islands business course and Scottish design awards, she has good friends and connections in Scottish design circles who she says are like a community to draw help and support from when needed, even if it is just someone to accompany her to yet another event. Judy is also registered with Textiles Scotland who provide information on what events are on and where. However it's up to you to make the effort and remember a casual acquaintance made at an event could prove invaluable later on in your career. </span><br />
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</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw3QdVRFVka0sm5GEh4nP1qE05TTX-eTPF1T27b8-Ssq7VHc60z599gC2qcPyFIOSXCa9ufEjw4sRipaWxSt8D_-Q2nSRnpv-7M1lyfcMPNfAfpYYvpQtVu6AAkEIZGRfmmly4sucnPLU/s1600/PP+networking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw3QdVRFVka0sm5GEh4nP1qE05TTX-eTPF1T27b8-Ssq7VHc60z599gC2qcPyFIOSXCa9ufEjw4sRipaWxSt8D_-Q2nSRnpv-7M1lyfcMPNfAfpYYvpQtVu6AAkEIZGRfmmly4sucnPLU/s320/PP+networking.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span class="messagebody" style="font-size: small;">“Well there only drinking wine”</span><span style="font-size: small;"><br />
<br />
<span class="messagebody">Judith is an incredibly motivated and driven young woman, with numerous awards and nominations to prove it. And the secret to her success; a deep-rooted sense of self-belief. To Judith the most important thing you can do when setting out in business, before knowing about cash flow, or technical skills or even the techniques behind what you are selling, is a true belief in yourself and what you want. Without it you wont get very far.</span><br />
<span class="messagebody">Knowing the right people, and knowing how to get to the right people has also been a very useful tactic in her success. And this is how the Spencer collection came about. She met someone who put her onto Colin Gilchrist and from an interview he did with her the offer to work with them arrived a month or two later. So it can be a case of it’s who you know, not what you know. The Spencer project was to create a new women’s wear range for their clothing label. She said the with the first collection of the Spencer range she had to make smallcompromises, toning down her designs but keeping hints of her unique style throughout. This was a tactical compromise she said as usually she preaches against creative compromise commenting “Never compromise, like I say, believe in what you do and stick to your guns. If you think it’s great then that is enough”.</span><br />
<span class="messagebody">If the Spencer collection did well there was a view to future sponsoring by the company and therefore perhaps a bigger studio and even a small workforce. Not something she likes doing but she knows that once the label is established and recognised she can start to really make it her own. This self-belief applies to everything related to her business.</span><br />
<span class="messagebody">Such determination in her work life goes hand in hand with sacrifices in her social life. She often finds herself declining invites to parties or social gatherings in favour of a few more hours sewing or attending a networking event. When this happens, Judith simply reminds herself “Well they are only drinking wine, I’m not really missing out on that much”. This sort of perspective has helped her throughout her career. </span></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
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</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9OpLDWwapzuwlE2x198TTlpWcA1lmh54FmrkYraJ51qvh3piilhsUwghJ_VH3Sk90LfiX3NcoK_dCVmFohLXAmjed1M1j4PNnDO1lqioGWphm4LHWNFOLMvVMRWchW3q3NoKbNeFBUzY/s1600/PP+Spencer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9OpLDWwapzuwlE2x198TTlpWcA1lmh54FmrkYraJ51qvh3piilhsUwghJ_VH3Sk90LfiX3NcoK_dCVmFohLXAmjed1M1j4PNnDO1lqioGWphm4LHWNFOLMvVMRWchW3q3NoKbNeFBUzY/s320/PP+Spencer.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span class="messagebody" style="font-size: small;">“Next on the TO DO list”</span><span style="font-size: small;"><br />
<br />
<span class="messagebody">When asked ‘thinking back 5 years ago did you think then that you would be where you are today?’ Judy said she would not have dreamed that she would have done as well as she has. She commented that when you do budget projections etc you don’t believe you can make that amount of money, but you can! Judy has realised that she is catering to a broad market of mostly 30-60 year olds who have a larger disposable income, after showcasing along side Alison Macleod of Tiger Textiles at the A-List charity Fashion Show ‘Dressed to Kilt’. She also found there was a bigger market for her bespoke couture in New York, as people there have a lot of appeciation for her work and more money to spend. She has in the past sold jackets for £400 to students who seem to have spent their whole student loans just to buy a piece of her designs and she ahs even had people buy her garments as artwork to hang on their walls. </span><br />
<span class="messagebody">Judy said although she is proud of her achievements, she is never satisfied and that every achievement must be followed by another. Like her recent exhibition in Urban Outfitters in Glasgow where she explored the design story of the world famous fabric, that is very close to her heart, Harris Tweed. One thing she hasn’t done yet is London Fashion Week. People don’t fully understand how strict the criteria is; that you must have a certain amount of stockist’s and have a certain turnover. She said she would Love to go but its impossible at this stage as she needs to expand but its next on her to do list and hopefully she’ll make it there next year!</span><br />
<span class="messagebody">To expand the business the first step would be to hire another person simply to tackle her ever growing workload, she has also said that she knows she will eventually need to move the business to London as this is the creative capital of Britain and it would lead more opportunities her way. In the future she would ideally like to run her own design house with a workforce, massive collections and shows in Paris, London and all over the world.</span></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJr4s5lB1gvJRM0jgUuZfpC1pyMJndyH7l9u0fZ5I2KUEXBPRq37fhMeb7XwHxwOqC8lfxAP_6JUsHV9fP8SeLqbemCc41TUxduO3zWtw_qzTwjoYDMhd52bx7uO5mIO5sdT1j1a1YhE8/s1600/PP+to+do+list2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJr4s5lB1gvJRM0jgUuZfpC1pyMJndyH7l9u0fZ5I2KUEXBPRq37fhMeb7XwHxwOqC8lfxAP_6JUsHV9fP8SeLqbemCc41TUxduO3zWtw_qzTwjoYDMhd52bx7uO5mIO5sdT1j1a1YhE8/s320/PP+to+do+list2.jpg" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span><span class="messagebody" style="font-size: small;"><span style="font-weight: normal;">“Don’t be a fashion bitch”</span></span><span class="messagebody" style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div style="font-family: Arial,Helvetica,sans-serif;"><span class="messagebody" style="font-size: small;">With a number of successes already under her belt, it could be easily forgiven to get caught up in the fame and fortune of her continual accomplishments, but for Judy, it is her down-to-earth, realistic attitude that has shaped her into one of Britain’s most inspirational young designers. </span><span class="messagebody" style="font-size: small;">She is dedicated to her work, admitting that the Judy R Clark production was just her, her two cats and a small studio space. “Work really hard”, was her advice for prospering within the fashion industry. Her drive to succeed is underpinned by her faith in her own creativity and self belief, which seems to be what keeps her motivated and an aspiring entrepreneur. </span></div><h6 style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small; font-weight: normal;"> <span class="messagebody">When asked what would be her one thing for graduates and new designers starting up to bare in mind, her answer was simple and clear: “It’s your business, you have the answers”. </span><br />
<span class="messagebody">It is Judy’s self assured attitude that has propelled the triumphs that she has reached in her work. “Push, push, push” and “be determined” she insists. “You shouldn’t be apologetic when being asked questions about your business”. She has a steadfast outlook on her own enterprise!</span><br />
<span class="messagebody">Judy’s unpretentious approach to her work and work ethic are what make her successes come to light. She is clear and concise in her attitude toward communicating what she wants for herself and her business saying “remember when speaking that everyone else is just normal like you” and argues that anyone who wasn’t, wasn’t worth having your time anyway.</span><br />
<span class="messagebody">Her last piece of advice to us was to ‘believe in your own business, believe that what you are doing is great and even if you seem to be the only one who agrees, still believe’.</span></span></h6><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihCauAw0UAirZtrEL5g1DuMeBVAzguvsaUPezqXWNBohsfdn9HGh7kl0C-1uLPgLCWeBsMgF9AyjacOjGG9tPWRfczqWBH5-o3pHKQu1Da2hSA65YlIiREAHbXYq89prsXk6KIHoV3sec/s1600/PP+fashion+bitch.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihCauAw0UAirZtrEL5g1DuMeBVAzguvsaUPezqXWNBohsfdn9HGh7kl0C-1uLPgLCWeBsMgF9AyjacOjGG9tPWRfczqWBH5-o3pHKQu1Da2hSA65YlIiREAHbXYq89prsXk6KIHoV3sec/s320/PP+fashion+bitch.jpg" width="320" /></a></span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-77660263590931793502012-02-23T19:41:00.002+00:002012-02-26T20:10:55.753+00:00Design and the Market - Lectures<div style="font-family: Arial,Helvetica,sans-serif;"><style>
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</style> </div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Introduction & Tick list:</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Find your own business plan!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Jobs are disappearing; we have to set up our own business! = Invent your own future!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- How to raise money?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- We have to take massive risk!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Read a lot about culture!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Books: Make a job don't take a job</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> Start it up</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> Made to stick</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Ask the Why? question</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">When setting up your own business you ask questions of yourself:</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">What is exactly that I going to make?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">How I going to do it? On my own? In a team, in a co-operation or working for an employer? Where and for whom?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Beside these questions probably the most important one is: Why am I doing it? Steve Jobs started his business with the Why? question. He wanted to make people’s life better by technology, which provided him inspiration and passion to keep him going. His company, Apple turned out to be the most influential innovator in the century so we better learn from his example.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Lindsay Gardiner – Textile designer/ Illustrator</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Lindsay’s children books internationally published and she also runs her own brand called “Quietly Eccentric”. She’s printing bags and her certain selling point is anything to do with dogs. First she bought her dogs to keep her company in the studio but since then she fall in love with them, which comes through in her illustrations, stories and printed bags. She was talking about how to find your market and places where you can sell your products. Her tips are:</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://www.notonthehighstreet.com/">http://www.notonthehighstreet.com</a> - a similar site to Etsy.com but more organised and the products are more professional, nicely designed and beautifully finished. It has different categories for - can be personalised, -made in Britain, -eco-friendly, etc. What I found very useful.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Anthropology – shop in Edinburgh - <a href="http://www.anthropologie.eu/en/uk/">http://www.anthropologie.eu/en/uk/</a> - an exclusive shop with sophisticated designs. Nicely organised online shop.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">She also mentioned the importance of charity work - <a href="http://www.behance.net/gallery/Dogs-Trust-Honours-Awards-commission/2521713">http://www.behance.net/gallery/Dogs-Trust-Honours-Awards-commission/2521713</a> - that helps you to be recognised.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Her most important advice: Rather be a versatile designer than a jack of all trades. Also, learn to say NO! if you don’t have enough time. When you decide not to have an agent you have to organise everything around your business so time management is very essential.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b> 01/02/12 Making Design Work - </b>by Professor Mike Press</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">How working used to be? Chose a job, do it, retire.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">How is it now in the 21st century? Jobs are disappearing just now so we are becoming our own boss/ own brand. It means we have to build up a portfolio related to our discipline - portfolio career.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The top 10 jobs in 2014 did not exist in 2004! Everything is changing and nobody knows what is going to happen. We have to keep learning during our whole life. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">How to understand recession? Karl Marx - Capitalism</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">What is going to change? </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Jobs will get smarter and people focussed.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- We won't "go to work" but connect to work.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- There will be more women in managements, which will create more profitable companies.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Best example of 21st century woman is Mary Portas - art school graduate, manager, business focused, service designer</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Different generations will be mixed up at workplaces and that will create a union of their different strengths.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- T-shape employees: besides having a general knowledge, interpersonal/social skills becoming important too.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Every work will become globalised.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Crystal CG – Beijing based huge, global design company with a big office in London. They create identities for other countries!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Although we don’t know anything for certain about the future we have to get ready for it and suck up every information and skills, which could be relevant to our discipline.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">“It’s like building an aircraft as it flies”</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Audience Development – Emma Walker – Chief Executive of Craft Scotland</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- People centred</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- The audience affects the performance in a theatre as it affects a company or even art</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Your brand projects your personality so it has to be thought out and unique</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Ask: Who is your market? </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- CV is also very essential, has to stand out from the crowed. Even if you don’t have work experience, just put interesting, inspirational lectures on it.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Register with Craft Scotland because they have the contacts and the information you need.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>03/02/12 Professor Mike Press</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Way of innovation: best example is Vivienne Westwood who’s a brilliant thief. She steals ideas, rethink them and create something new.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Think outside of the box! Find your own Niche! </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Look at your life as you look at a piece of fabric, creatively. Try to create something out of it!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">About portfolio careers: </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Multiple jobs, multiple identities (learning more than one discipline, be a versatile designer)</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- If can’t get a job in your own discipline you still have to keep going! Sometimes you have to have 4-5 jobs at the same time and you have to create opportunities to use your skills anywhere you work (jeweller who designed models in Space Odyssey, ceramic artist who designed Babe – piggy movie, glass artist who made a piece for a Massive Attack album cover, etc.)</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Work in the 21<sup>st</sup> century will be very different:</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- No more full time jobs – portfolio working instead</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Being flexible</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Always keep trying, never give up, ever!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Intuition and feel for the market + being informed, read newspapers</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Be passionate, it will keep you going</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Make work fun!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Take a holiday in Silicone Valley – learn how to create something out of nothing!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>08/02/12 </b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">10 things to think of:</span></div><div class="MsoListParagraphCxSpFirst" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Get faster</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Be curious</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Don’t apologies – it’s negative thinking</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Be flexible – with clients, in terms of brief, cost, etc.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Be a sponge – have to take in every knowledge, conversation, skills, etc.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">If you don’t know, don’t pretend! ASK!</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Check the brief again and again; don’t get caught up with your design.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Always have ideas – lots of them.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Be organised – before a meeting or presentation.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Don’t give up, keep going!</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Tendering:</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Don’t rely on reputation.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Give yourself enough time.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Competitive research!!! – Have a look at your competitors, it gives you the chance to do something different/better.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Be creative – presentation.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Spelling and grammar.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Testimonials.</span></div><div class="MsoListParagraphCxSpMiddle" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Personalisation.</span></div><div class="MsoListParagraphCxSpLast" style="font-family: Arial,Helvetica,sans-serif; text-indent: -18pt;"><span style="font-size: small;">-</span><span style="-moz-font-feature-settings: normal; -moz-font-language-override: normal; font-size-adjust: none; font-size: small; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span><span style="font-size: small;">Cost.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Think about your image!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Your portfolio represents you!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">You have talent, remember that!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Have fun!</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br />
</span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-71509942557989696242012-02-23T19:20:00.000+00:002012-02-23T19:42:31.397+00:00Design and the Market - Group Enterprise Research Project /6<div style="font-family: Arial,Helvetica,sans-serif;"> <style>
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</style> </div><div class="MsoNormal"><span style="font-size: small;">We met up and started to work on our creative presentation. We took a quite textile oriented approach with yarns, wools, fabrics, and bits&bobs. It was fun and the final wall piece turned out to be really nice. Well done everybody in the group! The slides are all working so we just have to rehearse, rehearse, and rehearse. Good luck for us!</span></div><br />
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</div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-51772519248031124792012-02-20T11:45:00.000+00:002012-02-23T19:42:31.398+00:00Design and the Market - Group Enterprise Research Project /5<style>
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<div class="MsoNormal">We had a quick meeting couple days after the interview. We started to think about the structure of the presentation. It went pretty slowly at first but then we decided to make a mind map of our ideas which made them more <span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: "MS 明朝"; mso-fareast-theme-font: minor-fareast;">perspicuous</span> and easier to change them around. We tried to set up 7 categories, one each so we can think about them for the next meeting. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3vPKf5-EpRjIVXAnN9PujswkUDCgxp7mpQF0MIbPALUXCr9ZeU1gGFeUQk254okuvhFfLBSO4auvJikr8cuw0EcinCkuIcxhcaz4vIDfmxz7n4FDWN0wt_XIfhJ0k6eghDN6t-lcbIUQ/s1600/blogra5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3vPKf5-EpRjIVXAnN9PujswkUDCgxp7mpQF0MIbPALUXCr9ZeU1gGFeUQk254okuvhFfLBSO4auvJikr8cuw0EcinCkuIcxhcaz4vIDfmxz7n4FDWN0wt_XIfhJ0k6eghDN6t-lcbIUQ/s320/blogra5.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiacBAhfgcGmktq_eYurycz0xSovM8n5KbWCjSImolJ7tJm6qMQVGHYf_5L76jpN_6nH7b94TBOfk2p7xhVQodoWKKpHNFEGR04xamnTbfp4zaZTTYu_xf_wHaoQZmFt8I3KS0H2G1AueU/s1600/blogra4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiacBAhfgcGmktq_eYurycz0xSovM8n5KbWCjSImolJ7tJm6qMQVGHYf_5L76jpN_6nH7b94TBOfk2p7xhVQodoWKKpHNFEGR04xamnTbfp4zaZTTYu_xf_wHaoQZmFt8I3KS0H2G1AueU/s320/blogra4.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisX0v3VFe_xQQSzre1NANpYlHj7LXd2POl3_DV2U4CSn5aVrIYkHrS6zy5NocL6sIzxiCXZQ0362N_FpnIzx6zfYEKugx4aruA8M-b0ggEqQm3RBbs9Q9SWQ5PgO7vHCwya9MEtv-6x2w/s1600/blogra3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisX0v3VFe_xQQSzre1NANpYlHj7LXd2POl3_DV2U4CSn5aVrIYkHrS6zy5NocL6sIzxiCXZQ0362N_FpnIzx6zfYEKugx4aruA8M-b0ggEqQm3RBbs9Q9SWQ5PgO7vHCwya9MEtv-6x2w/s320/blogra3.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje28iFJkQ8vmDGhNw7xMjkH5CFDxwV6HhuWXyeGgY_LfthzI-pmdQDD0QvQqGDwTulqNZNqhZ7pUXZvCFUI-_tSDWbLKXEhGAH2kGWbLR8-kSU_zsxgQWMLVChKAQpQSirS1PgVXr9E1M/s1600/blogra2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje28iFJkQ8vmDGhNw7xMjkH5CFDxwV6HhuWXyeGgY_LfthzI-pmdQDD0QvQqGDwTulqNZNqhZ7pUXZvCFUI-_tSDWbLKXEhGAH2kGWbLR8-kSU_zsxgQWMLVChKAQpQSirS1PgVXr9E1M/s320/blogra2.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">We also started to think about how would we create an exiting, creative presentation. We thought about using collage, threads and maybe do an animation. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">On the next meeting we had our rough compositions of the topics so we would see if there’re any overlap between them. We started to put together the main structure and decided to write 300 words each. Once we done that Amy will edit them all together. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPr8D_FjTn9qZbzWshX-7WYF1WQQftMFYHIA3hoXYyxmujEsQAt6E8LnBHO8guQs436axstZUWCOP_EvoRLcPLUJf0MNqaq-NYFLNyJbvvrlpKtDkrgYFvpqto-IaxweDorltzIHju7Q/s1600/blogra1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPr8D_FjTn9qZbzWshX-7WYF1WQQftMFYHIA3hoXYyxmujEsQAt6E8LnBHO8guQs436axstZUWCOP_EvoRLcPLUJf0MNqaq-NYFLNyJbvvrlpKtDkrgYFvpqto-IaxweDorltzIHju7Q/s320/blogra1.jpg" width="234" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span>We also decided on the form of the presentation. We will make individual collages on one evening with photographs and bits & bobs then build it all together. </span><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">We organised who prints out what for the collages and </span><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">I volunteered to embed the final composition into Power Point. We agreed to meet up on next Tuesday afternoon.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";">Here’s my bit of the presentation:</span></div><div class="MsoNormal"><b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Cambria; mso-bidi-theme-font: minor-latin;">"It's not a major operation it's just me in a room"</span></b></div><h6><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Many people visit Judy in her studio to interview her</span><span style="font-size: 12.0pt; font-weight: normal; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin;"> with big expectations of her studio. They have to realise </span><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">that being a designer can mean working long hours on your own</span><span style="font-size: 12.0pt; font-weight: normal; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin;"> locked up in a room</span><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">. It can make you feel isolated and bored and that's not very inspirational. <span class="messagebody">She bought 2 cats called Vivienne and Westwood just to keep her company and also tries to make the studio itself inspiring. Her space is full with vintage objects and tools, sketches, and mood boards, which give it a special atmosphere. She works from home as well as her studio; her pattern-cutting table and sewing machines are at her house.</span></span></h6><h6><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The good thing about working locked up though is when you have a chance to go out you really appreciate it. Once she spent 5 hours in the V&A Museum just looking at costumes and dresses. Her advice is to be a sponge and take in everything you can whenever you have the opportunity.</span></h6><h6><span style="font-size: 12.0pt; font-weight: normal; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin;"><span style="mso-spacerun: yes;"> </span></span><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">She has so many projects,<span class="messagebody"> exhibitions to organise and she also runs her own business, which keeps her super busy all the time. But why is she doing everything on her own? She could have interns but she said it's hard to find good ones and sometimes she found it hard to get on with them. She's not keen on working alongside other fashion designers either because when they're using the same inspirations they start to come up with very similar ideas. She could employ someone but she cannot afford it.</span></span></h6><h6><span class="messagebody"><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Then how is she managing it all own her own? As she said she would not have been able to start up at all without NESTA founding, called Starter for six and could not have continued without JOLOMO award. She learned everything she knows about business from NESTA, where she got lectures on things like cash flow and yearly projections. She says as long as you keep all your invoices extremely organised you will be fine. Being organised is very essential. NESTA also improved her public speaking. She says you should remember when speaking that everyone else is just normal like you. They also provided enough money for her to start up but as she says she would not spend so much money when starting out. You need to resist the excitement of getting paid. </span></span></h6><h6><span class="messagebody"><span style="font-family: Cambria; font-size: 12.0pt; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Cambria; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">She was completely broke before JOLOMO so she describes it as stepping stone to her career. Unfortunately NESTA and JOLOMO are the only courses awarding funding that she is aware of and nowadays they are much more popular therefore there are more people to compete with.</span></span></h6><div class="MsoNormal"><br />
</div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-65548086690811441412012-02-08T10:53:00.002+00:002012-02-23T19:42:31.398+00:00Design and the Market - Group Enterprise Research Project /4<div style="font-family: Arial,Helvetica,sans-serif;"><style>
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</style> </div><div class="MsoNormal"><span style="font-size: small;">Mr Ross hasn't answered for our email so we decided to move on. We agreed to contact Judy R Clark since we loved her work and her business seemed to be interesting too. Katy send her an email and she applied almost immediately. We didn't have much time for research so we all head into the Media Lab and tried to find as much information as possible. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3SfoHIdtQH1BkJ4WY0E7ClkA9IXc24uLGC89XoqDuIJnX4M4R50Uy2TJyJXRwg17fbYngOBC2Srx6-vCfIso5bF521Gw6pPcFK11-xcFWfmvsz3RrCKd4L1jY6BhzBVYeJUJ8JwRvbcg/s1600/judy+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="235" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3SfoHIdtQH1BkJ4WY0E7ClkA9IXc24uLGC89XoqDuIJnX4M4R50Uy2TJyJXRwg17fbYngOBC2Srx6-vCfIso5bF521Gw6pPcFK11-xcFWfmvsz3RrCKd4L1jY6BhzBVYeJUJ8JwRvbcg/s320/judy+1.jpg" width="320" /></a></div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"> <span style="font-size: x-small;">Judy R Clark at Urban Outfitters</span></span></div><div class="MsoNormal"><br />
</div><span style="font-size: small;"> </span><br />
<div class="MsoNormal"><span style="font-size: small;">Here are my additional notes for the previous research:</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
- appointed lead designer for new clothing label SPENCER<br />
<br />
Spencer Collection<br />
<br />
"It all started with a phone call from Mr Gilchrist and we haven't looked back. The company/manufacturer were looking for new brand manager/marketing expert to work with an innovative fashion designer so with a lot of work Spencer Clothing was born." Judy R Clark's blog<br />
<br />
Under Creative Director Colin Gilchrist (The Social Tailor) in collaboration with the Couturier Judy R Clark (Ex-Alexander McQueen) our women’s wear collection is aimed at the 25 – 45yr city girl. Spencer is designed for the no-nonsense confident dresser at work, who enjoys a glass of wine at the end of a hard day in the office. Our gowns are not for the faint hearted, with curb sweeping hemlines and a body conscious cut. <br />
<br />
The Social Tailor is a Digital Marketing business that design and build websites with social media strategy plans. We have a particular interest in fashion retail but also have experience in many other sectors.<br />
</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUZROY4cfZ_j4Q20k8jiASJgsY3KVoNaebTLSdJMggR6cBLT_Mybj5xcPIk_M1GbUQXQXcpz50vzb4XiHQCEifboaomszX0sBFn2fplCsNKyUcXbP-soeBz4iyFJfx297X9cFcUzhcKKA/s1600/judy2" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUZROY4cfZ_j4Q20k8jiASJgsY3KVoNaebTLSdJMggR6cBLT_Mybj5xcPIk_M1GbUQXQXcpz50vzb4XiHQCEifboaomszX0sBFn2fplCsNKyUcXbP-soeBz4iyFJfx297X9cFcUzhcKKA/s320/judy2" width="213" /></a></div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-size: x-small;">A piece from the Spencer Collection</span><br />
</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
</span></div><div class="MsoNormal"><span style="font-size: small;">Notes about the collection:</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
- simple, sophisticated, beautiful (more ready to wear than Clark’s garments)<br />
- colours: red, black, deep blue (different from Clark’s usual colour range)– elegant, luxurious<br />
- European brand – although designed in Scotland they have sourced fabrics from England, France and Italy – they have a sales office in London city centre and their manufacturing base is in Kaunas - it is the second-largest city in Lithuania and has historically been a leading centre of Lithuanian economic, academic, and cultural life<br />
<br />
Question ideas:</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: small;">What was her benefit from Starter for 6?<br />
How Mr Gilchrist found her, did they work together previously?<br />
When she started online networking and did she find it useful?<br />
How did she create her brand? Was it more like an intuitive process or based on some other source? (experience, cultural movement, fashion trend, family, etc.)<br />
The colours of the Spencer Collection are amazingly luxurious but very different from her style. Does she have to compromise a lot?</span></div><div class="MsoNormal"><span style="font-size: small;">Does she follow her competitors? Why is it important? (Do something different, or similar or find a different audience, etc.)<br />
Seems like she has a good relationship with lots of fellow designers. Was she thinking about collaboration? Do they help each other or is it very competitive?</span></div><div class="MsoNormal"><span style="font-size: small;"><br />
- She has been nominated as the best new Scottish artist or designer at this year’s Variety Awards. </span></div><div class="MsoNormal"><span style="font-size: small;">- She successfully collaborated with Alison Macleod of Tiger Textiles. Results: The Gaelic Frock Coat made it s debut at the Scottish Style Awards and has since travelled internationally gracing the catwalks of Japan for the ‘Tweed goes to Tokyo’ exhibition, New York at ‘Dressed to Kilt’ and also at ‘Sachs on Fifth Avenue’. The jacket also represented the winners of textile manufacturer of the year, Harris Tweed Hebrides, at the Scottish Fashion Awards at Stirling Castle.</span></div><div class="MsoNormal"><span style="font-size: small;">She participated in the Harris Tweed Bike Ride</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: small;">After we collected enough information we sat down and discussed our findings. Sarah quickly made notes of all questions came into our mind and then we put them into categories. We ended up with about 20 questions, which we split up and reword them. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ7ijUmt_-5tRcozzjFyVyouJPhgiu1dxEyPmcFxiTQYdJ0uA-0fDeBKFQ66MjH9i3RoAgpgEDA00wuoTwn5XYoP6X1KPDHxN2A8dW0ZMU5D4KdpzCqwFixm4UjIcF3SBvX51n3s7t5KY/s1600/blogra7.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ7ijUmt_-5tRcozzjFyVyouJPhgiu1dxEyPmcFxiTQYdJ0uA-0fDeBKFQ66MjH9i3RoAgpgEDA00wuoTwn5XYoP6X1KPDHxN2A8dW0ZMU5D4KdpzCqwFixm4UjIcF3SBvX51n3s7t5KY/s320/blogra7.jpg" width="240" /></a></div><div style="text-align: center;"> <span style="font-size: x-small;">Sarah's notes</span></div><div style="text-align: center;"><span style="font-size: x-small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjqywSLhaj1fNkMuiX4CRk0XQoadY5SU6IiP9IWPEYsv9ac7TAJlYRAgLeGBL4dQo5kXy74rmf8oX9J-g25NSPzRQU2HHRIE7JZYmPyKL6tqFWwUZFXHGGhYAkQNIWmuNIKzCDklLfQD8/s1600/blogra6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="250" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjqywSLhaj1fNkMuiX4CRk0XQoadY5SU6IiP9IWPEYsv9ac7TAJlYRAgLeGBL4dQo5kXy74rmf8oX9J-g25NSPzRQU2HHRIE7JZYmPyKL6tqFWwUZFXHGGhYAkQNIWmuNIKzCDklLfQD8/s320/blogra6.jpg" width="320" /></a></div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"> <span style="font-size: x-small;">Categories and the numbers of the questions</span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: small;">Here are my three questions to reword:</span></div><div class="MsoNormal"><span style="font-size: small;"><span class="textexposedshow">8.What influenced your niche, are your family a factor, (uncle/sister)?</span><br />
<span class="textexposedshow">9.How do you keep your work fresh but maintain your personal style/niche.</span><br />
<span class="textexposedshow">10.Do you keep an eye on the competition, Is it important to?</span><br />
<br />
</span></div><h6><span style="font-size: small;"><span class="messagebody"><span style="font-weight: normal;">8. We found it interesting how you involve your family members into your business. You and your sister inspire each other’s work while your uncle provides you Harris Tweed for your garments. What would you name as a main influence to find your niche?</span></span><span style="font-weight: normal;"><br />
<br />
<span class="messagebody">9. While working with other designers you probably have to compromise sometimes. How these experiences affect your own style?</span><br />
<br />
<span class="textexposedshow">10. We think it's important to keep an eye on your competitors in the market? Why do you think it's useful for a designer?</span><br />
<br />
</span></span></h6><div class="MsoNormal"><span style="font-size: small;">Because Judy’s studio is tiny she preferred to have just two of us visiting her. Jenny redefined the consent form so everything was prepared for the big day. Katy and Sarah were happy to do the interview so they went to Edinburgh to meet up with her. </span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-70846706668563893822012-02-05T21:54:00.000+00:002012-02-23T19:42:31.399+00:00Design and the Market - Group Enterprise Research Project /3<div style="font-family: Arial,Helvetica,sans-serif;"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-GB</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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</style> <![endif]--> </div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Further research:</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">We realised that is fairly hard to find information about Marc Ross on the internet since his website hasn't been set up properly yet. We found interviews with him and other bits which could help us to construct our questions. We set up a group on Facebook where we post anything relevant we find. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Katy wrote up an email for him about a week ago, Jenny framed a consent form and the rest of us was researching. Unfortunately Mr Ross hasn't answered yet so we decided to wait until next Monday and keep looking at relevant topics. I got Brand & Market as a theme to research. <span> </span><span> </span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVSm832RaLwwOqxNmgRZNw7sITrs3Fsd7v4w7pojr7I7Kt244AX2qHjsUtVua0HtulqGZKlyWxpvqTZf2-WJN1xzk_zAG1VYV1XRrM5A9DB6doCjJ9FXTUu7-XJgh7kMY8YstBcntFWzM/s1600/marc+ross.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVSm832RaLwwOqxNmgRZNw7sITrs3Fsd7v4w7pojr7I7Kt244AX2qHjsUtVua0HtulqGZKlyWxpvqTZf2-WJN1xzk_zAG1VYV1XRrM5A9DB6doCjJ9FXTUu7-XJgh7kMY8YstBcntFWzM/s320/marc+ross.jpg" width="320" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
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</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">His attendance on the internet is not a very good example of his work so far although the front page of his website - <a href="http://www.marc-ross.co.uk/">http://www.marc-ross.co.uk/</a> <span> </span>is nicely designed and suggests a strong, confident image of his brand. I would love to find out when it's going to be updated and what's the reason it hasn't been finished yet. <span> </span></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I found this description on a branding company's website and I thought it very accurate and inspirational:</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><a href="http://www.blogger.com/goog_1229614560"> </a><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.i-amonline.com/what-we-do"><span style="font-size: small;">http://www.i-amonline.com/what-we-do</span></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">'Your <strong>brand identity</strong> is much more than a logo: it's the colour and packaging, the space in which you deliver your services and products - whether physical or virtual; it's the definition and essence. It's about focusing in on what's special about your company and communicating it effectively so it stands out against competitors and appealingly to your customers.'</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">An interesting description of <span> </span>t<em>he “Marc Ross” woman </em><em><span style="font-style: normal;">in an interview:</span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">- strong, independent</span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">- she dresses to look important and capture her audience</span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">- </span></em>not afraid to express her <span> </span>individuality<em><span style="font-style: normal;"></span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">- be who you are and wear what you want</span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">He follows these instructions himself and as I imagine he's doing real life networking at parties instead of sitting in front of a computer but I'd like to find out more about this. </span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">He's also a participant of Cultural Enterprise Office's Starter for 6 program which meant to provide new creative businesses an experience in collaboration, a founding, and a business plan. I checked their website and it seem to be easy to apply online for the programme and all the participants were very happy about their outcomes. </span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><b><span style="font-size: small;">Question ideas:</span></b></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">He learnt stock broking for a while so he must has some interest in business and maybe marketing too. How does it helped him to set up his own brand? </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">How is he networking?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">What would he name as the most important thing to do to get to be known?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">How much effort goes into building up his brand identity? Did he had any help from other designers or other companies?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">What did he really get with Cultural Enterprise Office's <span> </span>Starter for 6 award? </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Do they give advice how to spend the money wisely?</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><em><span style="font-style: normal;">Tomorrow is the day for our next meeting and fingers crossed he will reply to our email otherwise we have to contact someone else. Fortunately there are so many young successful designers out there. <span> </span></span></em></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
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</div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-19263715759641020622012-02-05T21:38:00.001+00:002012-02-23T19:42:31.399+00:00Design and the Market - Group Enterprise Research Project /2<div style="font-family: Arial,Helvetica,sans-serif;"></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><b>Marc Ross</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKku571BqzPeAw_LyYJ1N3PQx4h3sqxeP9_9_H0l4HDnlHfjqkvIX1PfXvUJAcNe7-_SRWAYOqZVzajAf6rtMzVA-YApukbN1T73xyyvliSTwCv8H3fg7EduSTAdCVNfR2pjKvMyshHB8/s1600/marc-ross-lfw-exhibition.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKku571BqzPeAw_LyYJ1N3PQx4h3sqxeP9_9_H0l4HDnlHfjqkvIX1PfXvUJAcNe7-_SRWAYOqZVzajAf6rtMzVA-YApukbN1T73xyyvliSTwCv8H3fg7EduSTAdCVNfR2pjKvMyshHB8/s320/marc-ross-lfw-exhibition.jpg" width="213" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">In a nutshell:</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">After graduated he went to London for an internship with Vivienne Westwood working with the Gold Label creative pattern cutting team. Then he moved to Manchester and worked for a company manufacturing clothes for high-end labels. In 2010 he decided to move back to Scotland and set up his own business. To create a strong platform he collaborated with another three cutting edge designers and created Design Collective Scotland. He's running different charity works but most importantly he wants to encourage Scottish designers to stay here instead of moving to London. He raises money to set to open an academy for budding designers in this country. He also been nominated for a Scottish Variety Award in the Best New Scottish Designer category so we researched his competitors for this award just to have an insight into the market. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Alice Palmer</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">-knitwear designer, beautifully detailed 3D structures + geometric pattern, very contemporary, sophisticated colours</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- environmentally friendly methods, process which requires no fabric waste</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.vogue.co.uk/fashion/spring-summer-2012/ready-to-wear/alice-palmer"><span style="font-size: small;">http://www.vogue.co.uk/fashion/spring-summer-2012/ready-to-wear/alice-palmer</span></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9u56D8Jx1z7s7zX3x3qc3TWGc_DpDCdoR38FiZ9y8ZF5k4wKK1amy2Sz3iGLKXYeG850LbzapMk7Esb1TP_BUzbWXb60ECkt2DVZE1AoTO-l5DnIC4go1JjWQqSvM63chZ70IYUo3XwY/s1600/alice+palmer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="249" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9u56D8Jx1z7s7zX3x3qc3TWGc_DpDCdoR38FiZ9y8ZF5k4wKK1amy2Sz3iGLKXYeG850LbzapMk7Esb1TP_BUzbWXb60ECkt2DVZE1AoTO-l5DnIC4go1JjWQqSvM63chZ70IYUo3XwY/s320/alice+palmer.jpg" width="320" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Obscure Couture</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- stand out from the crowd, individual, extreme, provocative</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- best quality fabrics (from Japan, France, etc. ) 2 collections: couture and ready to wear ( accessible to all ) + jewelleries</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- don't follow trend books but their instincts </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.obscure-couture.com/collections/flesh-and-bone/couture/couture-collection/"><span style="font-size: small;">http://www.obscure-couture.com/collections/flesh-and-bone/couture/couture-collection/</span></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdC8ithyphenhyphenMd1GAlI__SyP41OeFfqldEtfs2WlsGZDTjLUUA-oh-4ZmqhhAJQ_lwwAbZGKcODcgqscP2nlv8TdQCuJXW9YBOqlRtrf5tJBeI1NXzpvX3bkgyBvyhIi4F5mus4ZZwS8CzAj8/s1600/Obscure+couture.4.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdC8ithyphenhyphenMd1GAlI__SyP41OeFfqldEtfs2WlsGZDTjLUUA-oh-4ZmqhhAJQ_lwwAbZGKcODcgqscP2nlv8TdQCuJXW9YBOqlRtrf5tJBeI1NXzpvX3bkgyBvyhIi4F5mus4ZZwS8CzAj8/s320/Obscure+couture.4.jpg" width="213" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Henrietta Ludgate</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">-from Highlands and Islands</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- supporting Scottish craftsmanship is central to her work, with fabrics sourced from within the British Isles and all pieces produced locally</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- luxury, elegant, minimalist, sophisticated with an edge, a combination of sharp lines and drapes which follow the contours of the body.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- very professional image/brand - online</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.blogger.com/goog_47933122"><br />
</a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.henriettaludgate.com/Spring_Summer_2011.html"><span style="font-size: small;">http://www.henriettaludgate.com/Spring_Summer_2011.html</span></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2-afMr09yDdtDdeNJVv-qF2brArKPzICtN5puysJp0cycVeqNLCK9EPdHbAcEUAqL4rCr0EuESOSe0paBdoqgtO2oNP274Ekz4OqIRsVPDvcGZV2Ajz4PdSaxCeb8QVUzc2uZEtuZjzs/s1600/Henrietta-Ludgate-Catwalk-shot-12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2-afMr09yDdtDdeNJVv-qF2brArKPzICtN5puysJp0cycVeqNLCK9EPdHbAcEUAqL4rCr0EuESOSe0paBdoqgtO2oNP274Ekz4OqIRsVPDvcGZV2Ajz4PdSaxCeb8QVUzc2uZEtuZjzs/s320/Henrietta-Ludgate-Catwalk-shot-12.jpg" width="107" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
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</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>Iona Crawford</b></span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- Design Collective Scotland</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- beautiful, sophisticated garments</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">- easy to use website</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.ionacrawford.com/collections.html"><span style="font-size: small;">http://www.ionacrawford.com/collections.html</span></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxzeRui_CAlEVMf3mYncrJZxhwl2p1dJEwejBrygntADgArZ-qKN_JhEng0W2GaFzW3Wz06ET-YQMUS4PDJjEjJLEqu0RWMt9UkfnmZg_vF-2axz9eOXeV4gAD7jJS7537DuPR1jpwb6Y/s1600/iona+crawford.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxzeRui_CAlEVMf3mYncrJZxhwl2p1dJEwejBrygntADgArZ-qKN_JhEng0W2GaFzW3Wz06ET-YQMUS4PDJjEjJLEqu0RWMt9UkfnmZg_vF-2axz9eOXeV4gAD7jJS7537DuPR1jpwb6Y/s320/iona+crawford.jpg" width="249" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-11657501586458849712012-02-05T21:17:00.002+00:002012-02-23T19:42:31.400+00:00Design and the Market - Group Enterprise Research Project /1<div style="font-family: Arial,Helvetica,sans-serif;"></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">After we set up our group we decided to find a couple designers/companies to have a look at individually. On the next meeting we discussed our findings and because we realised how many possible interviewees are out there we decided to do more research about them. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I started to look at Craig Fellow's work - <a href="http://craigfellows.co.uk/">http://craigfellows.co.uk/</a> - not just because I'm a printer and I found his prints absolutely amazing but also because his website is so professionally organised. He managed to build up his own brand and also to think outside of the box and create several different products with his prints on them to put on the market. His brand identity is unmistakable and you can find everything you need to know about him and his work on his website. He graduated in 2008 but already a winner of several design awards. Most recently he won Best Product Award 2012 with Scotland's Trade Fair.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhonJz9uBq904psnC6ilr-7lgGDE4ff7VQwMTlMLSp_VPT25pT6aUoeLEh6DEbrLYSePZlKt1PUxV8B_T7lbaRDPIxbUlPB5d_e4lPghv6trh365Gb_a8Azc3lfz5TV08t1SZlL9R81pSo/s1600/craig+fellows+3.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhonJz9uBq904psnC6ilr-7lgGDE4ff7VQwMTlMLSp_VPT25pT6aUoeLEh6DEbrLYSePZlKt1PUxV8B_T7lbaRDPIxbUlPB5d_e4lPghv6trh365Gb_a8Azc3lfz5TV08t1SZlL9R81pSo/s320/craig+fellows+3.JPG" width="320" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">I also researched Judy R Clark - <a href="http://judyrclark.blogspot.com/">http://judyrclark.blogspot.com/</a> - a young Scottish fashion designer based in Edinburgh. She had an internship with the late Alexander McQueen label and after that she sold in several Scottish Boutiques. She set up her own business in 2009 and since then she sells her label worldwide. It seems she's always been conscious about being successful as she attended business courses (Starter for 6 run by NESTA), exhibitions, networking events and arranged fashion events too. She uses mostly traditional materials such as Harris Tweed, vintage lace, and feathers, but on her blog I found a recent project where she combined these materials with various car parts from a Ford Focus. It turned out to be amazing.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7J2Pr4BYX7BCSUxGFWv0fkZgm2yTujRU8-h56TOsBPYJmHl7PELZmEaQWmGwB3io5_EypyCzayTThjphrF26JKpAYnb4E6vDKZBAv44RYu44NgLKdwi_eHqar7FqGfI70djGz2clOILk/s1600/judy+r+clark+ford+dress.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7J2Pr4BYX7BCSUxGFWv0fkZgm2yTujRU8-h56TOsBPYJmHl7PELZmEaQWmGwB3io5_EypyCzayTThjphrF26JKpAYnb4E6vDKZBAv44RYu44NgLKdwi_eHqar7FqGfI70djGz2clOILk/s320/judy+r+clark+ford+dress.jpg" width="213" /></a></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">During The meeting my group mates presented other very inspirational designers like Fiona Howard, William Chambers, and we were also thinking about research Selvedge Magazine but that seemed to be a bit confusing because it involves too many areas to research into. </span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Finally we decided to choose Marc Ross, a young fashion designer who's part of the Design Collective Scotland.</span></div><div class="MsoNormal" style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">...</span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-40891164331893003062012-02-02T19:35:00.000+00:002012-02-02T19:35:48.465+00:00i - make project<div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiklcn-c4hu0hnknH4mRo_SyvR4o987ak-Jf1fRPTCVJ3c1aPIQ9A8yOdgJY4uC19lGqXWQxxRbd1NZlsUp5NeRLVeiNX_WRGUdVeugk4OHcPMoLL143Zzj4J3ZqmTk4Qg_P8hGK63EilY/s1600/DSC_3019.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="172" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiklcn-c4hu0hnknH4mRo_SyvR4o987ak-Jf1fRPTCVJ3c1aPIQ9A8yOdgJY4uC19lGqXWQxxRbd1NZlsUp5NeRLVeiNX_WRGUdVeugk4OHcPMoLL143Zzj4J3ZqmTk4Qg_P8hGK63EilY/s320/DSC_3019.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcsEwAA1n9yUGa5wDSV0y-2f5q2CLLemI1rN2tqPy266sBNKRyERPstRAfjaZJ4H0M2rWX0Gohv2ff6sUJqzJ9xOWaw-GKLJ8blrD72soVw0tQvO6uKsE2QV-Zc0h_6ACfTR3_oWatODU/s1600/DSC_3020.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcsEwAA1n9yUGa5wDSV0y-2f5q2CLLemI1rN2tqPy266sBNKRyERPstRAfjaZJ4H0M2rWX0Gohv2ff6sUJqzJ9xOWaw-GKLJ8blrD72soVw0tQvO6uKsE2QV-Zc0h_6ACfTR3_oWatODU/s320/DSC_3020.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjejt_FID23acCg52GU9zEgbgUbTh1u7H-p16KNyAckd40BQrBkE_WvtdS8USYHyuPw1bYDfWs3Ls5ho49EFlJ5ww95SltT1uxFpva14tx1NGQK6wriUs_dElflkcvb_FYIVqSL8y3LEys/s1600/DSC_3021.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjejt_FID23acCg52GU9zEgbgUbTh1u7H-p16KNyAckd40BQrBkE_WvtdS8USYHyuPw1bYDfWs3Ls5ho49EFlJ5ww95SltT1uxFpva14tx1NGQK6wriUs_dElflkcvb_FYIVqSL8y3LEys/s320/DSC_3021.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2WrWi6DaVnsNgvcEFgsqnVCu0OGNn4LzlNWt9v7N4QN_sKqTBuD5IMwQQpUQkhgjBp8EP_T1N-AH7OA3k2GItJTjiXGRJHNoKvKVJOW90IvMx-vsRLFnXDDJ30Y99gmRZZSY0L-wl6Ms/s1600/DSC_3022.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2WrWi6DaVnsNgvcEFgsqnVCu0OGNn4LzlNWt9v7N4QN_sKqTBuD5IMwQQpUQkhgjBp8EP_T1N-AH7OA3k2GItJTjiXGRJHNoKvKVJOW90IvMx-vsRLFnXDDJ30Y99gmRZZSY0L-wl6Ms/s320/DSC_3022.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"> I've done some research on current fashion trends and realised that checked pattern is actually really trendy. Prada's Fall 2011 collection was my main inspiration during this project, especially in terms of colour.</span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRbY9JpYREKMHS29XF2lmpBhyH8YgnJOkc9DVhFVlCJEQxksagPwcP6-ZCROq_BkZomHxtjZSwGTOpQ2ECiJYFbT-SFPSeoFsaqDvO_Ii-6QA2aTZ4Po2oaHe-VYs2FOehPGxj3FZQJQ8/s1600/DSC_3023.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRbY9JpYREKMHS29XF2lmpBhyH8YgnJOkc9DVhFVlCJEQxksagPwcP6-ZCROq_BkZomHxtjZSwGTOpQ2ECiJYFbT-SFPSeoFsaqDvO_Ii-6QA2aTZ4Po2oaHe-VYs2FOehPGxj3FZQJQ8/s320/DSC_3023.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
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</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4viG3DH2VOXB4D6rUWA2jDSMavbcp6FOWDoFg97o2rmIsGKUWU9bLSlsuxTPPUMvMeVr-9ZNaf8lyAKO22l0Nv5xuJaROsmZtZ9lVepU7bZAKKEXYzGejWILKB4LaEcNn_olb9ZLCLrg/s1600/DSC_3024.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4viG3DH2VOXB4D6rUWA2jDSMavbcp6FOWDoFg97o2rmIsGKUWU9bLSlsuxTPPUMvMeVr-9ZNaf8lyAKO22l0Nv5xuJaROsmZtZ9lVepU7bZAKKEXYzGejWILKB4LaEcNn_olb9ZLCLrg/s320/DSC_3024.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcDvIAuHOAN73zhmSi24R4aq_hqWKqVoTMsR5ZgKlu_Z6GY5l3Op9NXP3_FdrdPDf45Y3LadKuQCI0817jB5nfGGgQq3SAnaT19ZEbI1PRWtQQuijaOp4WG7Q6eKcf_dElFpqOOMjVz6Y/s1600/DSC_3026.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="154" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcDvIAuHOAN73zhmSi24R4aq_hqWKqVoTMsR5ZgKlu_Z6GY5l3Op9NXP3_FdrdPDf45Y3LadKuQCI0817jB5nfGGgQq3SAnaT19ZEbI1PRWtQQuijaOp4WG7Q6eKcf_dElFpqOOMjVz6Y/s320/DSC_3026.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-LylE9PgplhSlF0d5RwGJPAKAWOchKkkNz6WrIE6fEGhm_j-d3NrAuRERuS9SjO4TeVmKeEB1i1BGiZ1PP0UzPSnZo9jSJvDuURc-0edLe5wNuj6N8sKtyPLyJ1zahOXtxWCwMd7gmO8/s1600/DSC_3025.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg-LylE9PgplhSlF0d5RwGJPAKAWOchKkkNz6WrIE6fEGhm_j-d3NrAuRERuS9SjO4TeVmKeEB1i1BGiZ1PP0UzPSnZo9jSJvDuURc-0edLe5wNuj6N8sKtyPLyJ1zahOXtxWCwMd7gmO8/s320/DSC_3025.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
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</style> <![endif]--> </div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">I stated to experiment with thicker fabrics because of the bag design but quickly realised that they don't really work.</span><span style="font-family: "Arial","sans-serif"; line-height: 115%;"> </span><span style="font-family: "Arial","sans-serif"; line-height: 115%;">I've tried discharging and devoré techniques </span><span style="font-family: "Arial","sans-serif"; line-height: 115%;">on wool and silk viscose velvet </span><span style="font-family: "Arial","sans-serif"; line-height: 115%;">but none of them give me a sharp enough result.</span></span> </div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuAL3VvUs9VMG9dUPOA-gqQBne92-2or5A60l0T6fVWoKzY32rt1lRh6cG_MZG-khCWklbY9YsjtPL1jC7-18HtViYylYEACu2BGx2iSJ93a7MOg4tKYAp-y4dPUGIrEC5Rg_04C3n4M8/s1600/DSC_3027.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="236" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuAL3VvUs9VMG9dUPOA-gqQBne92-2or5A60l0T6fVWoKzY32rt1lRh6cG_MZG-khCWklbY9YsjtPL1jC7-18HtViYylYEACu2BGx2iSJ93a7MOg4tKYAp-y4dPUGIrEC5Rg_04C3n4M8/s320/DSC_3027.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1h2UGamwjwZHmnRtRdFr6xgnt3osoN4CGmMPJs2PVXCdcAbuNW4VMi2PqndW5oCeYTJYMQKczFQe26d6yh0Su1hlk193wjwUAhxVofMl42ZODFZKYrSUh1MEW4Gr-a7x6s5TT4AC6xHM/s1600/DSC_3028.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="246" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1h2UGamwjwZHmnRtRdFr6xgnt3osoN4CGmMPJs2PVXCdcAbuNW4VMi2PqndW5oCeYTJYMQKczFQe26d6yh0Su1hlk193wjwUAhxVofMl42ZODFZKYrSUh1MEW4Gr-a7x6s5TT4AC6xHM/s320/DSC_3028.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-GB</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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table.MsoNormalTable
{mso-style-name:"Table Normal";
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mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-priority:99;
mso-style-qformat:yes;
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mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
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mso-para-margin-right:0cm;
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mso-para-margin-left:0cm;
line-height:115%;
mso-pagination:widow-orphan;
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font-family:"Calibri","sans-serif";
mso-ascii-font-family:Calibri;
mso-ascii-theme-font:minor-latin;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;
mso-hansi-font-family:Calibri;
mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:minor-bidi;}
</style> <![endif]--> </div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Here I printed bigger size QR codes onto top of each other. </span><span style="font-family: "Arial","sans-serif"; line-height: 115%;">I really like this <span> </span>texture on velvet. Although it didn't work I'll keep experimenting with it. </span></span></div><div style="text-align: center;"><span style="font-size: small;"> </span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><br />
</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi6Etd3STEPMVKw69W5Ogph5oO8iq2hnlB9LAszkk5d_6bPZHHobl_-ytY8fTilGnlk7f_dPV6gXnO59KjDivk7vA0Q9_0KCH40tQ-H647W5tBpge2T6hv2hpCdqKeSGP424Q0b9WZ3Vg/s1600/DSC_3030.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="221" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhi6Etd3STEPMVKw69W5Ogph5oO8iq2hnlB9LAszkk5d_6bPZHHobl_-ytY8fTilGnlk7f_dPV6gXnO59KjDivk7vA0Q9_0KCH40tQ-H647W5tBpge2T6hv2hpCdqKeSGP424Q0b9WZ3Vg/s320/DSC_3030.JPG" width="320" /></a></span></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"><br />
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</style> <![endif]--> </div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">During the seminars Jason, our tutor, encouraged me to look more into how QR codes actually work. Is it possible to have a QR code printed on a design and later add the content to it (either a web address or any text)? </span></span></div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">First I found an interesting website called QRlicious. Somehow they manage to change the QR code designs by adding different colours and illustrations into it. They look amazing and they still work. I started to play around and added simple symbols into my codes. It worked absolutely fine when I put them into the bottom right corner. It also makes the codes symmetric which looks quite nice. Although I would definitely design the symbols instead of using basic ones. </span></span></div><div class="MsoNormal" style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"> </span></div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">The problem of how to add content to existing QR codes seemed to be solvable as well. I found a couple software on the internet which were free to download. They are mainly for businesses that already printed out many products (mugs, T-shirts, business cards etc.) with codes leading to their websites or to a link for a special event. Obviously they don't want to bin them but update them. The solution called dynamic QR code which can be scanned as a normal one but the content of it could be changed at any time. I couldn't manage to understand how they exactly work but they seem to redirect the code onto another website. Although if I want to make personalised bags I still would need an interactive online shop to communicate with customers what they exactly need on their piece. I wouldn't start to create random codes to random websites just to be changed right after the purchase. But once the bag ends up in a charity shop the new owner can update the codes on the bag and use it as his/her own. </span></span></div><div class="MsoNormal" style="text-align: center;"><br />
</div><div class="MsoNormal" style="text-align: center;"><span style="font-size: small;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">QRlicious codes </span></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggbUH4t2Vewp8dVZ2DiEhOMR8cugifLLVTY-k1_WSwI1J2lMPTOyAoUs1pC2Hi1KZtaZkXR_byFjeNq2In-_n6WGF4zqlV4JVFjjnXNTizGasPj-YbDpf32_p6GqZHKabd2yPxb2LPMZc/s1600/DSC_3035.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="81" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEggbUH4t2Vewp8dVZ2DiEhOMR8cugifLLVTY-k1_WSwI1J2lMPTOyAoUs1pC2Hi1KZtaZkXR_byFjeNq2In-_n6WGF4zqlV4JVFjjnXNTizGasPj-YbDpf32_p6GqZHKabd2yPxb2LPMZc/s320/DSC_3035.JPG" width="320" /></a></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> My personalised codes:</span></span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzvkh-sSmQ3HIlgIBh-he76qkMUIci1md38hihNY3GVDu8Snq0qpgKEHgaT7vugR3jvq1DgcpSlWFdg39jvWtlJIc89khCshBm6FQ-Ib65sbgFGd-Ao2bQ3ei6Bd8uvccsKfuXklUy_Ds/s1600/DSC_3036.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzvkh-sSmQ3HIlgIBh-he76qkMUIci1md38hihNY3GVDu8Snq0qpgKEHgaT7vugR3jvq1DgcpSlWFdg39jvWtlJIc89khCshBm6FQ-Ib65sbgFGd-Ao2bQ3ei6Bd8uvccsKfuXklUy_Ds/s320/DSC_3036.JPG" width="320" /></a></span></div><div style="text-align: center;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;">Screen printed on cotton-satin:</span></div><div style="text-align: center;"><span style="font-size: small;"><br />
</span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFPRHCj3JJCNeLTulAYxySy7bD6NSINK0jrLtp_X4d-b90wDajK_Sg0wnczBRSgnQQd5VjEBlBKqgN0esq-aZk_5AprKBZB8p_tuGZbe51h04_NArqb8XQwnlrt0MIYxL0hTTSum7wOS4/s1600/DSC_3037.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiFPRHCj3JJCNeLTulAYxySy7bD6NSINK0jrLtp_X4d-b90wDajK_Sg0wnczBRSgnQQd5VjEBlBKqgN0esq-aZk_5AprKBZB8p_tuGZbe51h04_NArqb8XQwnlrt0MIYxL0hTTSum7wOS4/s320/DSC_3037.JPG" width="320" /></a></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> Succesful colour experiments:</span></span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZLBrT0dFo2VswTxj3skTNeS0z9F1DL1b3hFvdLve_DnAcFtWKl2033SpezFc9I6zpJXS1j4Uj-gBnmNKf_oQYx4UlLC5VZLv1SDpe61SghJ8immcx1uzgqO9Bcx7nKci6i3-YZmbqFak/s1600/DSC_3038.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZLBrT0dFo2VswTxj3skTNeS0z9F1DL1b3hFvdLve_DnAcFtWKl2033SpezFc9I6zpJXS1j4Uj-gBnmNKf_oQYx4UlLC5VZLv1SDpe61SghJ8immcx1uzgqO9Bcx7nKci6i3-YZmbqFak/s320/DSC_3038.JPG" width="320" /></a></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"> <span style="font-family: Arial,Helvetica,sans-serif;">Unsuccesful ones:</span></span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3718zCbnWKQ3PzUdM4k6PxphGx5aGfd6D1fweJdNrSBZ-4-DiNtkTeZM18Uy9dDDBhZKvnyJU0C9mb6MQ2TBKk9l6ANM22DJE88RooT57Wfi59HJFGfURXUkTHGVkasbC7hkKdEP9Ao4/s1600/DSC_3039.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3718zCbnWKQ3PzUdM4k6PxphGx5aGfd6D1fweJdNrSBZ-4-DiNtkTeZM18Uy9dDDBhZKvnyJU0C9mb6MQ2TBKk9l6ANM22DJE88RooT57Wfi59HJFGfURXUkTHGVkasbC7hkKdEP9Ao4/s320/DSC_3039.JPG" width="319" /></a></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">It has to be fairly contrasty with the darker colour on top. </span></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">I started to concentrate on their look, and create the final design. They all worked apart from the bottom right one but it wasn't working originally either. </span></span></div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYarjsYhM-5IgtlEIa6kKsVCyNU0GiNCiujTw901g-C_WAGGNp7kFTpJxmOAfBmKcOBNn5Vru6n2it_6U-Zjyli9FAjGBQo-eNR9RBAwv3VzVTCoQBPG98Fkq72U0lOh8U5uJZlXeRAM/s1600/DSC_3041.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="216" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLYarjsYhM-5IgtlEIa6kKsVCyNU0GiNCiujTw901g-C_WAGGNp7kFTpJxmOAfBmKcOBNn5Vru6n2it_6U-Zjyli9FAjGBQo-eNR9RBAwv3VzVTCoQBPG98Fkq72U0lOh8U5uJZlXeRAM/s320/DSC_3041.JPG" width="320" /></a></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">More experiments with colour: </span></span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgulqnYpVGDzJ0N3_HU7hjQ_nzoMiyN4_gz8MJUxQ8-tf71NWCffbJZH2sJq4rLWqASsEAGLvi3LoDDF9l4NtVD_98ksWGjygBtIbuM3cUoc7RgZImL5sk-W_S_tgiSsE8e5CtER3RK1xE/s1600/DSC_3042.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgulqnYpVGDzJ0N3_HU7hjQ_nzoMiyN4_gz8MJUxQ8-tf71NWCffbJZH2sJq4rLWqASsEAGLvi3LoDDF9l4NtVD_98ksWGjygBtIbuM3cUoc7RgZImL5sk-W_S_tgiSsE8e5CtER3RK1xE/s320/DSC_3042.JPG" width="320" /></a></span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">After three hours layering my final design emerged. They all work and I love the look as well.</span> </span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjotWrNUagmun5tMbAW-JU01NKI3wtc1AQ-ifRsTESEIlmOCz_7V7HtQpMW26k7AxqAa8fskpuvok-h10qon0BLNqbfkM_YxyK1JRqL77_eMCTesOCfKnebsgx2P7qP2obPn6jLHF_E8S8/s1600/final+design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjotWrNUagmun5tMbAW-JU01NKI3wtc1AQ-ifRsTESEIlmOCz_7V7HtQpMW26k7AxqAa8fskpuvok-h10qon0BLNqbfkM_YxyK1JRqL77_eMCTesOCfKnebsgx2P7qP2obPn6jLHF_E8S8/s320/final+design.jpg" width="320" /></a></div><div style="font-family: Arial,Helvetica,sans-serif; text-align: center;"><span style="font-size: small;"> I'm very proud of this design so I had to post my grades :) It containts a nice crit as well.</span></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span style="font-size: small;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8PxcXPqwC96LzXMzz1mDBcu1pK25-YZGLAfa6js0bsk-hERNNYbXnWzjdSJiE7pdtyglUnXid4ioxHNg64BdnURPwMf1jH3rbMjR5QN-8_mTlxW3KEgQrUZw18WMmV9YvSdnaCX2Cqco/s1600/DSC_3044.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8PxcXPqwC96LzXMzz1mDBcu1pK25-YZGLAfa6js0bsk-hERNNYbXnWzjdSJiE7pdtyglUnXid4ioxHNg64BdnURPwMf1jH3rbMjR5QN-8_mTlxW3KEgQrUZw18WMmV9YvSdnaCX2Cqco/s320/DSC_3044.JPG" width="320" /></a></span></div><div class="MsoNormal" style="text-align: center;"><br />
</div><span style="font-size: small;"> </span>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.comtag:blogger.com,1999:blog-2164096579326915179.post-57972287686958263482012-02-01T19:36:00.002+00:002012-02-04T20:42:05.889+00:00Critical making and Fabrication - Workshops and Lectures03/11/11<br />
<br />
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<div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Today we had a very inspirational presentation by <b>Nicholas O'Donnell-Hoare</b>. He talk about his own work which aimed to make a positive change in people's everyday life. He also showed us examples of hybrid designs and give a workshop to open up the endless possibilities to use a paperclip. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Nicholas graduated from Duncan of Jordanstone<span style="mso-spacerun: yes;"> </span>as a jeweller but since then he worked on several different projects. The price winning<span style="mso-spacerun: yes;"> </span>'Kissed Ring' co designed with Chloe McCormick using 3D printing which means it never been touched by human hands during the making process. Most makers think that using traditional techniques is very beneficial because of the accidents happen during the creation of the final product. It makes it more personal compare to artefacts coming from mass-production. Nicholas used 3D digital photography to capture the moment which he later translated into this ring. The funny thing is although they took several pictures, the final one happened when the models kissed goodbye to each other so it was just a random, personal moment between two people. For me it shows that the correct usage of digital technology can lead to special products although they'll never be as individual as a handmade one. The 'Kissed Ring' is available to buy in different sizes from £79.00 online printed of nylon or wax.</span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLGLFNZsRCy2g4O0QIs8ahjorJX9Flj0jfU7L-dUbgTE1ep-ASv5Jic08QA2cOW9WrYS7PKf7kefJXvXer7nVUeGbngEDDSjPDaMnMXTjxNjQZtIy-b-cFpD1-rThDqDz942eGclU-2wY/s1600/kissed+ring.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLGLFNZsRCy2g4O0QIs8ahjorJX9Flj0jfU7L-dUbgTE1ep-ASv5Jic08QA2cOW9WrYS7PKf7kefJXvXer7nVUeGbngEDDSjPDaMnMXTjxNjQZtIy-b-cFpD1-rThDqDz942eGclU-2wY/s320/kissed+ring.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">'Good as Gold' was his Masters project when he started to look at social, environmental and political issues and managed to come up with a solution for a certain problem. My favourite sentence of him during his presentation was: "Create solutions instead of making comments".<span style="mso-spacerun: yes;"> </span>He researched gold as a material and it's real impacts what a lot of people don't really know about. The first part of his design is an easy to use mercury condensing kit which reduces the risk of mercury exposure to both the user and to the local ecosystems. The second part of the one-for-one concept is a beautifully designed recycled 9ct gold ring, which allows the end user of gold to support an artisan miner. 'Good as Gold' offers a chance to the buyer to humanise the conditions of mining and gives a real value to gold.</span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsda89FxUnqp6OHypV7fX53xZlbKv5xg0DgUMSklZ3s0n66zXkrjA8apyVI2WKAtDT5sDcLrydP0c968-oB1r4p5sCUFovqywJs-L7-0lOq82gI4jm_tIm8ebZsVtruPwUxSHIDH9ea3I/s1600/g+as+gold1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsda89FxUnqp6OHypV7fX53xZlbKv5xg0DgUMSklZ3s0n66zXkrjA8apyVI2WKAtDT5sDcLrydP0c968-oB1r4p5sCUFovqywJs-L7-0lOq82gI4jm_tIm8ebZsVtruPwUxSHIDH9ea3I/s320/g+as+gold1.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXHiKo2D1mdk_aJMmaSbL7bsGG95PP2FUvW9XDlrWxuYTbtbEXGB3vw2M6D7D5Rzals4Oq66_b4bipXXHYdP9nvv6jHOik6awQIVbwVNFeCHLD54AohZ_Qy5t2i2Ywnlqj_fFpy61AU24/s1600/g+as+gold+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="279" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXHiKo2D1mdk_aJMmaSbL7bsGG95PP2FUvW9XDlrWxuYTbtbEXGB3vw2M6D7D5Rzals4Oq66_b4bipXXHYdP9nvv6jHOik6awQIVbwVNFeCHLD54AohZ_Qy5t2i2Ywnlqj_fFpy61AU24/s320/g+as+gold+2.jpg" width="320" /></a></div><br />
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</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">On 'The Trojan Egg Project' Nicholas was working with fellow postgraduate students to provide shoppers with the information they need to make practical, real-time ethical choices. By changing numerical codes<span style="mso-spacerun: yes;"> </span>on eggs to a Bee Tagg stamp they created an interactive and easily understandable way to find out more about our food. When scanning the logo with a smart phone the Tagg gives access to the Trojan Egg portal, where consumers can see in real time where their food is produced, by who, and under which conditions. Although we are talking about eggs here I think it's a genius idea to solve the biggest problem about mass production, the lack of personal contact between buyer and producer. We can get real information about the product we buy and not just numbers and letters which don't tell anything to us. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEIdHO6qbmTKHbPXJJdjYoZ4e1r8gZCNyEmCEhr0hWQ2pSvBnNlVqA-dyPo6VAet_Q6bwD789mpBcXohv3aHbC3CrWF7XpXmvZFpeBQPXYR3Xt-_J_cWjrcYFelrTkRX9JvCp2smIa24U/s1600/trojanegg.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEIdHO6qbmTKHbPXJJdjYoZ4e1r8gZCNyEmCEhr0hWQ2pSvBnNlVqA-dyPo6VAet_Q6bwD789mpBcXohv3aHbC3CrWF7XpXmvZFpeBQPXYR3Xt-_J_cWjrcYFelrTkRX9JvCp2smIa24U/s320/trojanegg.png" width="232" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal" style="text-align: center;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">He also showed us pictures of hybrid designs which proved that simply putting two existing ideas together can create revolutionary products. </span></div><div class="MsoNormal" style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMIXFjLnv8KS5zOE0CPjreo2wMWJ96H15Oi4quSsVJT4E1MjTq36Ri2OLgx9vziyBo95jeQz0n9s5jK3EhQfadazUWqE64I88piph6gXfhOhyyAw0bqCDQYoNfNrWZfAurRxx1GH6bgI0/s1600/KeyBrid.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMIXFjLnv8KS5zOE0CPjreo2wMWJ96H15Oi4quSsVJT4E1MjTq36Ri2OLgx9vziyBo95jeQz0n9s5jK3EhQfadazUWqE64I88piph6gXfhOhyyAw0bqCDQYoNfNrWZfAurRxx1GH6bgI0/s320/KeyBrid.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">We also had a chance to try out the power of teamwork during his workshop. We had to come up as many ideas as we can for possible usage of a paperclip. Many teams had over 100 ideas in about ten minutes because once you start thinking about more than one paperclip or change the size of it you realise the endless potential. So the question should be what you cannot do with a paperclip? Same with design I guess. We just have to keep our eyes open, watch people everyday life, realise problems and find the perfect solution. In the 21st century it's often have to involve technology which many of us scared of<span style="mso-spacerun: yes;"> </span>but by using internet we can find whatever we need and also contact people from other disciplines to give us a hand if we need it. I don't think smart phones will make people smarter but as designers we have to take advantage of the opportunities it has to offer. </span></div><br />
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<div class="MsoNormal" style="text-align: center;"><b><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Arduino workshop</span></b></div><br />
<div class="MsoNormal" style="text-align: center;"><b><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> </span></b></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Arduino is a fairly little board which allows designers to create interactive products by building it into the object. During the workshop we used Arduino UNO, pieces of wire, and a couple of LED lights to learn the basics of this interface. Later on a breadboard/ prototyping board and a potentiometer helped us to deal with more complex tasks. Arduino(hardware) is attachable to a computer (software) and by using a special programming language it makes LEDs to switch on and off for a given time repeatedly. We also managed to set up 4 LEDs to imitate the front lights of KITT from Knight-Rider. Arduino has analog pins as well as digitals which makes it possible not just switching the lights but set their intensity or speed. To achieve this we built in an analog sensor (potentiometer) which has an adjustable bar to let us set the resistance which effects the lights.</span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvro4A4kmR3GRmoLYXzy8NOZ4AJvxdS8_hys0CNp9UgMohFciXrYJZRudouRT_tZgsQwldCqvuoSh6e1xXYWxnUuNekNMg_gbvczHvhpD5rcmkZ80LI0x4aomDEFnAMnFJfPVIJN5ZRnY/s1600/DSC01809.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvro4A4kmR3GRmoLYXzy8NOZ4AJvxdS8_hys0CNp9UgMohFciXrYJZRudouRT_tZgsQwldCqvuoSh6e1xXYWxnUuNekNMg_gbvczHvhpD5rcmkZ80LI0x4aomDEFnAMnFJfPVIJN5ZRnY/s320/DSC01809.JPG" width="240" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">I have to admit this workshop was way too technological for me. Maybe just because I've never done any programming before and I'm not familiar with electronics either. Although I'm glad we learnt the basics of using an Arduino board because at least I know about it and if I'll feel it's relevant to one of my future projects I just have to look up a book called Getting started with Arduino by <i><span style="font-family: "Arial","sans-serif"; font-style: normal;">Massimo Banzi and I'll be sorted. </span></i></span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjesJcIwhZOWDZPm6jnr6V74jCW-0H57h5URNNdjGhyphenhyphen2Y0WPspiHkYnill375715Qg07ih3nb-JjzOcz2zKL7IcHdJu8BpXbaqq5whYm4Ch43QQVMzwXZgfAxd2EW2ilg2L7XCAkAEoSA/s1600/pillow.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjjesJcIwhZOWDZPm6jnr6V74jCW-0H57h5URNNdjGhyphenhyphen2Y0WPspiHkYnill375715Qg07ih3nb-JjzOcz2zKL7IcHdJu8BpXbaqq5whYm4Ch43QQVMzwXZgfAxd2EW2ilg2L7XCAkAEoSA/s320/pillow.jpg" width="320" /></a></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"><i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; font-style: normal; line-height: 115%;">I've done some research about the potential of Arduinos in terms of textiles. It has a smaller version called Lilypad especially designed for E-textiles. It's washable and by using conductive threads or metal fibres we don't even have to struggle with wires. On the internet I found several projects using Lilypads which aren't just clever but pretty too. </span></i></div><div class="MsoNormal"><i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; font-style: normal; line-height: 115%;">The funniest one was by Bonifaz Kaufmann who made a knitted piece which he puts on his arm and it counts how many times he bends his arm when he's doing exercise. In this case the Lilypad measures the stretching of the fabric and send the information to his smart phone.</span></i></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; font-style: normal; line-height: 115%;">It could be an obvious idea to use it instead of high visibility jackets but there are plenty of well designed products for this purpose too. LEDs either built into the clothing or into an attachable part for a bag it's more eye-appealing than the jackets and it can save your life when your cycling or doing other sports.</span></i></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI7HW26ktuz1NlO41OhTTtSYN5qIFC8jKrkXnGKCn0DzSHLGwpPYUHl2utozoDFvG1yqPWVQ-RMOEkOqe-DS2Z64BO7X1A6kNZ5rjKWbRQh-rKmhPGTzkKombMu_FnuYx2meDraCltuCU/s1600/lilypad.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI7HW26ktuz1NlO41OhTTtSYN5qIFC8jKrkXnGKCn0DzSHLGwpPYUHl2utozoDFvG1yqPWVQ-RMOEkOqe-DS2Z64BO7X1A6kNZ5rjKWbRQh-rKmhPGTzkKombMu_FnuYx2meDraCltuCU/s320/lilypad.jpg" width="320" /></a></div><div class="MsoNormal"><i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; font-style: normal; line-height: 115%;"> </span></i><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> </span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">The most interesting one by Jie Qi is a self-folding origami paper which actually acts like a proper robot in the video. The red (controller) paper senses how it is being folded and the white (output) paper follows the movements.</span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrWCLea4uQQAbB8AYluXxDii8op72ybNb2zAYnSKK0bkypynM87QGTgzz1_HoxROkfCMaQ6QdmeJyVW_HHs08WxAeJGZvs6C_X8BpQE_s0ZBYw2nEbNj3jSd1Uo7-je2Ay2RySQ3GGfWw/s1600/origami.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrWCLea4uQQAbB8AYluXxDii8op72ybNb2zAYnSKK0bkypynM87QGTgzz1_HoxROkfCMaQ6QdmeJyVW_HHs08WxAeJGZvs6C_X8BpQE_s0ZBYw2nEbNj3jSd1Uo7-je2Ay2RySQ3GGfWw/s320/origami.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> I also found an interactive wallpaper by Hannah Perner-Wilson which has lightning and moving parts attached to it with magnetic Arduino pads. By touching the paper you can turn a lamp on, play music or send a message to your friend. She used non-toxic water based conductive paint on the wallpaper and her Arduinos are wirelessly connected to a computer. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCZCRS8yYEnreVoVRDQTCkokNJcgDg2g-jMRRN3ilCLeGscz3sk5-Zt14djxesIwcHXSOMC9ryaklBWhQX9fxMYGd15rtJ92qaxnysYZubyKPiHznVu-yAsHeTE1P3VyUOZ40tcszfLLE/s1600/wallpaper.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCZCRS8yYEnreVoVRDQTCkokNJcgDg2g-jMRRN3ilCLeGscz3sk5-Zt14djxesIwcHXSOMC9ryaklBWhQX9fxMYGd15rtJ92qaxnysYZubyKPiHznVu-yAsHeTE1P3VyUOZ40tcszfLLE/s320/wallpaper.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">As a textile designer my very favourite was </span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">Lynne Bruning</span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">'s work. She's designing clothing for fashion shows and theatres using the transparency of different fabrics to create a lightshow kind of experience. Her work is just simply amazingly beautiful. </span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><br />
</span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgodH-t1NR9Gc2QfMMnVP8JN9Uj7hp7TVqNVrbDxi37H71GCgABKMKNmfvwbJOjShVLSWPhRKwoNmSGTEni8LG0Zt9o3HAbIsyF2Oip6MHZbwJNeJCpO5kCizsa252TdYaIgqcTWXkjQVk/s1600/etextiles1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgodH-t1NR9Gc2QfMMnVP8JN9Uj7hp7TVqNVrbDxi37H71GCgABKMKNmfvwbJOjShVLSWPhRKwoNmSGTEni8LG0Zt9o3HAbIsyF2Oip6MHZbwJNeJCpO5kCizsa252TdYaIgqcTWXkjQVk/s320/etextiles1.jpg" width="307" /></a></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><br />
</span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkw-7Kn2qjuZM45jYSC3Dtaz-lqvaXsv34nDmnn4QmeL_Y6tI1CN06zsqC8MvdLvkvilmo4NChEyxhZRgrj9wORahWs5qiG6M2b3U2jbloMk11ERc_2iI44rdfuGz4kEUopeCfC_RuyqA/s1600/etextiles2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkw-7Kn2qjuZM45jYSC3Dtaz-lqvaXsv34nDmnn4QmeL_Y6tI1CN06zsqC8MvdLvkvilmo4NChEyxhZRgrj9wORahWs5qiG6M2b3U2jbloMk11ERc_2iI44rdfuGz4kEUopeCfC_RuyqA/s320/etextiles2.jpg" width="212" /></a></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">And just in case anybody would be fancy for some prototyping with Lilypad </span><a href="http://www.blogger.com/goog_1865814724"><span style="font-size: small;"></span></a><span style="font-size: small;"><a href="http://www.blogger.com/post-edit.g?blogID=2164096579326915179&postID=5797228768695826348" style="color: black;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;"> </span></a><a href="http://www.blogger.com/post-edit.g?blogID=2164096579326915179&postID=5797228768695826348" style="color: black;"><span style="font-family: "Arial","sans-serif"; line-height: 115%;">Angela Mackey</span></a></span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"><span style="font-size: small;"><span style="color: black;"> and</span></span> </span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">David McCallum</span><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> designed an easy to move device so we don't have to rip it out and sew it back into the next project. Thanks for them!</span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGLCyVppX2pBlwIRWOY6LYI6NFeJimYxVHGOvJCW3fAuNYHOTDBEfXw6UUViZMO59qYsaz6Ym0Qpf2qpapm9oHPqDkQzqlQMFOIMO13rq3v1mENaqcou7u2eHvCN6QREGaoVw2DmQ-iNQ/s1600/attach.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGLCyVppX2pBlwIRWOY6LYI6NFeJimYxVHGOvJCW3fAuNYHOTDBEfXw6UUViZMO59qYsaz6Ym0Qpf2qpapm9oHPqDkQzqlQMFOIMO13rq3v1mENaqcou7u2eHvCN6QREGaoVw2DmQ-iNQ/s320/attach.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"> We also learnt how to use the laser cutter and the sublimation printer. My only problem with these two is that I'm not quite sure they will be accessible for me after I finished University. but at the moment they are so I might will give them a go at one point. I have all the notes I need to use them so nothing can stop me. I loved this module, it opened up so many possibilities.</span><br />
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</style> <![endif]--> </div><div class="MsoNormal" style="text-align: center;"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Jo Hodge's interactive textiles</span></b></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">We get to know a lovely person during Jo's interesting presentation. She's really focused on her work and explained us how important self discipline is when you leave college. She mostly concentrate on communication, emotion and connection between people. Her aim with her textiles to bring back intimacy to communication through technology. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihuXW-aUtwvKWzLHvGR_S0IGGqDEj3d4XP9weK6FCwmBDj21uCc9TVFuV0x91eKf9RfsGc6CsO5FunLLIkMkSo1yRrNYHbyL3EgWyx_mNYW3D_ojNL_IRT8zsNhUOOYldB3pu2VJrR4Gk/s1600/touch-me.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="251" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihuXW-aUtwvKWzLHvGR_S0IGGqDEj3d4XP9weK6FCwmBDj21uCc9TVFuV0x91eKf9RfsGc6CsO5FunLLIkMkSo1yRrNYHbyL3EgWyx_mNYW3D_ojNL_IRT8zsNhUOOYldB3pu2VJrR4Gk/s320/touch-me.jpg" width="320" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;">She told us a lovely story of an exhibition where she presented one of her latest designs. The dress she presented was printed with heat reactive dyes so it would change colour when someone touch it. She also used UV reactive dyes so if you lift up the model's skirt it change colour too. Poor model girl was quite embarrassed when she was walking around in the crowd and everybody was touching her and lifting her skirt up. But after a couple minutes she started to feel confident and started to encourage people to interact with her dress. In today's society we have certain rules and have to play certain roles. Touching each other isn't common nowadays but Jo found the solution to change this and bring some playful interaction into our everyday life. </span></div><div class="MsoNormal"><br />
</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdhsQUagTVyVB6g7vrwVWWFXHvXAnFnffU-k5cwrRk53j_Bqy4g4OoJ_fZ1vknYlanjPDeRlPGkMnHRb9yNhzc1HSJPxlICStW0cNcz9OjmY6FopFbRdW2qEoBjxaJ3VVZvf9z2R1Gj2k/s1600/interactive.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="121" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdhsQUagTVyVB6g7vrwVWWFXHvXAnFnffU-k5cwrRk53j_Bqy4g4OoJ_fZ1vknYlanjPDeRlPGkMnHRb9yNhzc1HSJPxlICStW0cNcz9OjmY6FopFbRdW2qEoBjxaJ3VVZvf9z2R1Gj2k/s320/interactive.jpg" width="320" /></a></div><br />
<div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Jo as a good designer always searching for design opportunities and trying to find out what people really need. The most interesting technique she uses called 'cultural probes' or 'diary studies'. It allows her to collect data on a small group of people for a longer period of time which gives her a chance to get a deeper insight into people's mind. While ethnography tells you what people do, cultural probes give you information about how they feel. They designed to stimulate thought as well as capture experiences. They can contain anything from disposable cameras to sketchbooks you have to fill up with your thinking process. They are interactive and fun. Jo like to make them personal so the volunteers can feel the time, effort and empathy went into the research. This technique allows designers to peak into hospitals or bedrooms where otherwise we wouldn't have an insight to. </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Jo also mentioned a couple other designers who inspired her. Alexander Reeder's Butterfly dress makes it possible to communicate your feelings without telling a word. The little butterflies on the garment start to flip their wings when the wearer's heart starts to beat faster. No wonder it makes guys' life much easier :) </span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12.0pt; line-height: 115%;">Joanna Montgomery's 'Pillow talk' allows couples living far away from each other to still have a sort of connection when they go to sleep. By placing their ears onto the interactive pillow they can listen to each other's heart beat. How amazing is that?! Thanks to Jo to introducing us the future of design. </span></div></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div><div class="MsoNormal"><span style="font-family: "Arial","sans-serif"; font-size: 12pt; line-height: 115%;"></span></div>shuisunhttp://www.blogger.com/profile/10472515251663552976noreply@blogger.com